Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)

24 Jan 2022

Contributed by Lukas

Do you send a regular newsletter? Or maybe you're thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 ...

176 - How To Successfully Launch Anything - with Jeff Walker

10 Jan 2022

Contributed by Lukas

Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that proc...

175 - Best Books For Content Marketers – 2022 Edition

27 Dec 2021

Contributed by Lukas

Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share thei...

174 - How to Create Time For Big Ideas That Grow Your Business

13 Dec 2021

Contributed by Lukas

It can be easy to hit burnout when you're doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when ...

173 - The Cost of "New" Vs Rinse & Repeat

29 Nov 2021

Contributed by Lukas

When you're doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it's also importa...

172 - The Simple Way to Sell Out Your High Ticket Offer in Days

15 Nov 2021

Contributed by Lukas

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they've just completed mak...

171 - Take Your Offline Business Online with These 5 Content Strategies

01 Nov 2021

Contributed by Lukas

For many brick and mortar businesses and other offline businesses that rely on people meeting up "in real life," the last couple of years has been tou...

170 - Repurposing Your Content & Making More With Less - with Ruth Buczynski

18 Oct 2021

Contributed by Lukas

Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range o...

169 - How to Increase Demand by Using a Waitlist

04 Oct 2021

Contributed by Lukas

Have you ever tried to get into a popular restaurant only to be told they're booked out but they'll contact you if they have a cancellation? Or wanted...

168 - How to Use Social Proof to Increase Sales

20 Sep 2021

Contributed by Lukas

In our 6th Anniversary (wow!!) show, we're talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop tal...

167 - The One Thing WE Do Every Year To Grow Our Business

06 Sep 2021

Contributed by Lukas

In this episode we're talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars...

166 - Why a Clear Vision Is Important to Your Content Marketing

23 Aug 2021

Contributed by Lukas

If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you're feeling overwhelmed...

165 - How To Create a Hot Hook and Topic for Your Next Online Challenge

09 Aug 2021

Contributed by Lukas

Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part o...

164 - Tips for Great Slide Presentations

26 Jul 2021

Contributed by Lukas

Between them, Suzi Dafnis and Michelle Falzon have done about a "hundred million" slide presentations. OK… maybe that's a slight exaggeration… but...

163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton

12 Jul 2021

Contributed by Lukas

Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when y...

162 - 3 Content Brainstorming Ideas That Will Give You All The Content You Need for a YEAR!

28 Jun 2021

Contributed by Lukas

A question we get all the time is "I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas...

161 - How To Make Money With Your Online Course (Even If You Are In a "Weird" Niche") with Artist, Bonnie Christine

14 Jun 2021

Contributed by Lukas

Ever feel like you're in a weird niche and therefore couldn't possibly make money from an online course? I mean, who out there would want to learn how...

160 - Why Being Opportunistic is Costing You Opportunities

31 May 2021

Contributed by Lukas

Being opportunistic is like a badge of honour we all need to wear as business owners, right? In today's episode, your hosts, Suzi Dafnis and Michelle ...

159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan

17 May 2021

Contributed by Lukas

Clubhouse - what's all the fuss about? Is the social network based on voice that's got everyone talking a giant waste of time or one of the hottest ne...

158 - 3 Steps to Creating Effective Course, Training & Event Content

03 May 2021

Contributed by Lukas

If you've ever felt like you've overwhelmed people who bought your online course by giving too much content; or you've ever delivered an information s...

157 - Lessons in Overdelivering from a Direct Marketing Legend

19 Apr 2021

Contributed by Lukas

Brian Kurtz is definitely an "OG" when it comes to Direct Response Marketing. In addition to sending over 1 billion (with a "B"!) pieces of direct mai...

156 - How to Optimise Your Marketing Funnel

05 Apr 2021

Contributed by Lukas

Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myri...

155 - Risk Forward: How To Unlock Your Hidden Genius with Victoria Labalme

22 Mar 2021

Contributed by Lukas

Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to "be decisive" and made a q...

154 - #1 Lead Magnet Mistake

08 Mar 2021

Contributed by Lukas

Lead Magnets - we LOVE 'em! When done well they can be the entry point for multi-million dollar campaigns. They are that "thin edge of the wedge" that...

153 - Why and How To Demonstrate Your Product or Service

22 Feb 2021

Contributed by Lukas

Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they do...

152 - How To Get People From Your FREE Facebook Group To Your Paid Offer

08 Feb 2021

Contributed by Lukas

Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today's episode, your hosts, Suzi Dafn...

151 - How To Get More Interaction & Energy Happening at Your Next Virtual Event

18 Jan 2021

Contributed by Lukas

We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want ...

150 - Best Books For Content Marketers - 2021 Edition

11 Jan 2021

Contributed by Lukas

One of our most popular annual episodes is back!  We're sharing our favourite books of the year. Between us we read a LOT of books and these are our ...

149 - 9 Content Marketing Tips from our Masterminders - 2021 Edition

28 Dec 2020

Contributed by Lukas

If you've been a long time listener you will know that for the last couple of years we've asked our Marketing Success Masterminders to share their top...

148 - Go Slow to Go Fast

14 Dec 2020

Contributed by Lukas

Today we want to focus on one very specific idea… it's really more of a mindset that we've been talking about a lot lately with our Masterminders, c...

147 - 3 Ways To Launch Your Online Course

30 Nov 2020

Contributed by Lukas

This episode is a companion piece to two other shows we did recently on Online Courses… The first - episode 139 - was all about how to CREATE Profit...

146 - The Power of a Niche with Shelley Brander

17 Nov 2020

Contributed by Lukas

Ever had a passion or a "weird" idea for a business and wondered… "could I really make a living out of this?" That's what our guest, Shelley Brander...

145 - Toot Your Own Horn, Dammit!

02 Nov 2020

Contributed by Lukas

In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it's something they so regular...

144 - The Pathway to a 6-Figure Business - with Shaa Wasmund

19 Oct 2020

Contributed by Lukas

One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark. In this episode your hosts,...

143 - Why a "Boring" Content Strategy is a Great Content Strategy

05 Oct 2020

Contributed by Lukas

We're not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that's exactly what we're about today...

142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont

21 Sep 2020

Contributed by Lukas

While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your ho...

141 - Communicate Don't Isolate - Your Content Strategy in Tough Times

07 Sep 2020

Contributed by Lukas

What to do with your Content Marketing when things get tough? Of course, it doesn't have to be a global pandemic, like what we're seeing now for times...

140 - Online Courses as Experiences with Marisa Murgatroyd

24 Aug 2020

Contributed by Lukas

If you have an online course or you are thinking of creating an online course, there's growing evidence that you need to elevate the EXPERIENCE your c...

139 - How to Create Profitable Online Courses

10 Aug 2020

Contributed by Lukas

There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of y...

138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld

27 Jul 2020

Contributed by Lukas

PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known...

137 - Pivoting From a Live Event to a Virtual Event

13 Jul 2020

Contributed by Lukas

Pivot is definitely a word that's been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent the...

136 - How To Beat "Content Stress" By Changing This ONE Habit

29 Jun 2020

Contributed by Lukas

We've all likely felt that feeling of overwhelm or a deadline approaching and there's just TOO much on our plate, whether it be a new webinar we are w...

135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels

15 Jun 2020

Contributed by Lukas

A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and...

134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")

01 Jun 2020

Contributed by Lukas

Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out in...

133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson

18 May 2020

Contributed by Lukas

The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is ...

132 - How To Create "Content Momentum" That Leads To Sales

04 May 2020

Contributed by Lukas

Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download yo...

131 - Evergreen Webinars - Content That Works For You

20 Apr 2020

Contributed by Lukas

Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they ...

130 - 3 Ways to Stay Motivated When It Comes to Creating Content

06 Apr 2020

Contributed by Lukas

You might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ide...

129 - Using Customer Journey to Organise and Inspire Your Content

23 Mar 2020

Contributed by Lukas

Have you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about yo...

128 - Overcoming Buying Objections With Bari Baumgardner

09 Mar 2020

Contributed by Lukas

Ever felt "icky" about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to "buy your ...

127 - How to Use Content To Grow Your eCommerce Business

24 Feb 2020

Contributed by Lukas

When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She's grown and sold ecommerce businesses and has...

126 - Hooks: Why You Need Them In Your Content and How To Create a GOOD One!

10 Feb 2020

Contributed by Lukas

There's almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a ...

125 - How she's getting 66% engagement in her FB Group! with Fiona Keary

27 Jan 2020

Contributed by Lukas

We're talking to someone who has recently had 66% engagement in her Facebook Group. That's a pretty amazing number… and as we found out on the show…...

124 - How she got 23% conversion into her Membership with Amanda Farmer

13 Jan 2020

Contributed by Lukas

Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her p...

123 - 2019 Books For Content Marketers - Our Top Picks

30 Dec 2019

Contributed by Lukas

One of our most popular episodes was way back in 2017 when we shared some of our favorite books of the year… so we decided to do it again! Between u...

122 - What's Working Right Now - 6 Hot Tips From Successful Women Marketers

16 Dec 2019

Contributed by Lukas

As we near the end of the year we were thinking about how we'd like to round things out and one of the things we've done over the past year that was r...

121 - Content Lessons We Learned From Lady Gaga

02 Dec 2019

Contributed by Lukas

We've just been to see Lady Gaga LIVE in Las Vegas! And boy, did she have us in the palm of her hand. Standing ovation after standing ovation as she m...

120 - Content Sells Lessons We Used To Sell Our High End Retreat

18 Nov 2019

Contributed by Lukas

That's a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we'd pull the curtain back on the marketing we used to f...

119 - Communicating Your Value Through Your Content

04 Nov 2019

Contributed by Lukas

We've just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brou...

118 - How to Encourage Comments and Interactions During a Live Online Training

21 Oct 2019

Contributed by Lukas

Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It's an ideal way to reach a lot of people in a really powerfu...

117 - Content Marketing Getting Unstuck Hacks

07 Oct 2019

Contributed by Lukas

Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come ...

116 - Using Amazon to Reach New Customers with Dylan Frost

23 Sep 2019

Contributed by Lukas

In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost abou...

115 - 3 Vital Pieces of New Customer Content

09 Sep 2019

Contributed by Lukas

Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08  - How to Create a New Client Ema...

114 - How To Stop Writing So Apologetically and Start Selling More!

26 Aug 2019

Contributed by Lukas

Something we see a lot of when we are asked to review people's content is that many business owners and marketers hold back their power and use phrase...

113 - How to Host a Guest Panel

12 Aug 2019

Contributed by Lukas

Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME st...

112 - How to Create Your First Online Challenge

29 Jul 2019

Contributed by Lukas

In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the sta...

111 - The Wealth Chef - Build Your Personal Brand with Ann Wilson

16 Jul 2019

Contributed by Lukas

Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you ...

110 - Villains, Superpowers and Designing a Successful Content Strategy with Melinda Cohen

01 Jul 2019

Contributed by Lukas

One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we lov...

109 - How to Create Your First Online Challenge

17 Jun 2019

Contributed by Lukas

Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage yo...

108 - How to Start a Successful Podcast (Part 2)

03 Jun 2019

Contributed by Lukas

Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they've had ...

107 - How to Start a Successful Podcast (Part 1)

20 May 2019

Contributed by Lukas

Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they'v...

106 - 3 Ways To Increase Your Email Marketing Impact (Part 3: Grow List Engagement)

06 May 2019

Contributed by Lukas

How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we've discussed how to grow the siz...

105 - 3 Ways To Increase Your Email Marketing Impact (Part 2: Grow Quality of List)

22 Apr 2019

Contributed by Lukas

Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of...

104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List)

08 Apr 2019

Contributed by Lukas

How to increasing your Email Marketing Impact - there's so much to share we can't contain it in just one episode! So welcome to the 3-Part Series… w...

103 - How To Host A Successful Online Summit

25 Mar 2019

Contributed by Lukas

What's an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, i...

102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy Harris

11 Mar 2019

Contributed by Lukas

INSTAGRAM… while we've all likely seen the rise of the "Instagram Influencer," many business owners are still wondering… is it for me? And if so, ...

101 - 3 Simple Ways to Use Surveys as Content

25 Feb 2019

Contributed by Lukas

Today we're talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something t...

100 - Yahoo 100 Episodes. Let's Celebrate!

11 Feb 2019

Contributed by Lukas

It's a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we've published an epi...

99 - How To Grow a 7-Figure Business in a Tiny Niche with Clint Salter

28 Jan 2019

Contributed by Lukas

There is real power in "niching down" - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the m...

98 - How To Boost Your Authority and Profile By Entering Awards

14 Jan 2019

Contributed by Lukas

There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner c...

97 - Stand Out: How to Find the Courage to be Seen and Heard

31 Dec 2018

Contributed by Lukas

Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that hav...

96 - How To Use a Book To Build Your Business with Natalie Sisson

17 Dec 2018

Contributed by Lukas

With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys ...

95 - Livecasts — How We're Using Them To Convert Leads Into Customers

03 Dec 2018

Contributed by Lukas

Livecasts are something we've been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we're talking about ...

94 - How a Mastermind Can Grow Your Business

20 Nov 2018

Contributed by Lukas

Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support ea...

93 - 5 Pro Tips for Choosing Video Backgrounds

05 Nov 2018

Contributed by Lukas

Many of us are finding ourselves on video a lot more than we used to - even if we aren't making content videos to put on YouTube, maybe we are being s...

92 - Ways To Use Coupons and Discounts to Woo Your Customers

22 Oct 2018

Contributed by Lukas

Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG ...

91 - 7 Ways To Make the "Invisible" Visible in Your Marketing Offers

08 Oct 2018

Contributed by Lukas

What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it's not immediately obvious t...

90 - Using a Connection Statement to Get New Clients

24 Sep 2018

Contributed by Lukas

One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you're trying to...

89 - Strategic Alliances - How To Use Them To Grow Your Business

10 Sep 2018

Contributed by Lukas

One of the BEST ways we've found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic ...

88 - The Rule of One -How To Get More Focused Results With Your Content Marketing

27 Aug 2018

Contributed by Lukas

One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… wher...

87 - How To Make Your Offer Irresistible with Michael Maidens

13 Aug 2018

Contributed by Lukas

You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don't get enough sales. ...

86 - How to Market a High End Retreat

30 Jul 2018

Contributed by Lukas

A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way t...

85 - 3 Lead Magnets You Can Create in Under 3 Hours

16 Jul 2018

Contributed by Lukas

Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it's typically a very low commitment someo...

84 - Facebook Group Engagement with Kate Toon

02 Jul 2018

Contributed by Lukas

Ever started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group? In this ...

83 - The Stories You Must Tell to Build An Epic Business with Valerie Khoo

18 Jun 2018

Contributed by Lukas

To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most power...

82 - 3 Profitable Pricing Strategies For Small Business Owners

04 Jun 2018

Contributed by Lukas

If you've ever asked the question "What do I charge for my product?" or "How can I increase my pricing when my competitors are all charging less?" or ...

81 - How To Write a Call To Action - From Buttons To Blogs With Joanna Wiebe

21 May 2018

Contributed by Lukas

We first saw the guest on today's show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she...

80 - 5 Ways To Build a Stronger Connection With Your Customers

07 May 2018

Contributed by Lukas

As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there's one area that wi...

79 - Understanding The Influencer Code - How to Become The Leading Authority in Your Space with Julie Masters

23 Apr 2018

Contributed by Lukas

In this episode we interview someone who is an expert in the area of "Influence" – Julie Masters shares with us her insights on how we can create mo...

78 - 3 Steps To Finally Getting ANY Big Content Project DONE!

09 Apr 2018

Contributed by Lukas

In this episode, your hosts Suzi Dafnis and Michelle Falzon share 3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you ...