In this episode we interview someone who is an expert in the area of "Influence" – Julie Masters shares with us her insights on how we can create more influential content that not only reaches our ideal customers, but also changes their hearts and minds. YOUR FREE RESOURCES FOR THIS EPISODE: You also get a special free gift to go with this episode – Julie's Influencer Code eBook so you can learn how YOU can become the leading authority in your space and you can get that here. www.herbusiness.com/influencercode Listen to this episode to hear more about: The 3 types of Influence The perfect storm that has fundamentally changed what it means to be an Influencer (and how you can become one) How the "Echo Effect" can help you understand just how influential you REALLY are Why you need to know the Charismatic Language of your audience The massive shift in who and how we trust that is changing the face of who holds the real power and influence today How becoming an Influencer is the fastest way to attract top talent The shift in perspective you need to make when creating content that will immediately make you more influential Why Julie hates the word confidence and what you need to focus on instead What you can learn from Flamenco dancers about claiming your space and feeling more certain in your communications Why you don't have to be right (and why "being right" is stopping you from being more influential) Why naming the elephant in the room can be one of the best ways to turn around a "tough crowd" and convert them into your biggest fans The one thing you can do to instantly get people listening to you What to do if an interaction gets hostile or negative The age old debate – are extroverts MORE suited to be influencers than introverts? 3 Tips to make a more influential LIVE presentation Why you want to "own the energy early" in all your communications The 4 things you need to be clear you want your audience to do before you say a word Why "What do I want to say" is the wrong (and most debilitating) question you can ask before making a presentation (and what to ask instead) Also mentioned in this episode: Inside Influence Podcast Buzz Sumo Marter Mothers Nappies Megan Washington TED Talk

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