We first saw the guest on today's show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also ascribes to one of the key ideas of this show, and that is; "No content without conversion." She's just as talented looking at the metrics and boosting conversion rates and she's sought after by well-known and highly successful brands such as Hubspot, HootSuite, Asana, MindValley and Booking.com when they want to boost the number of people clicking and buying from their web pages. Today we're going to be speaking with Joanna about How to Write a Call to Action - From Buttons to Blogs and everything in between. Because, you can create awesome content and have people love reading your blog or your Facebook posts or watching your Facebook live, but if you can't get them to take the next step with you, you will miss out on growing your email list, making more sales and getting your customers to stay loyal to you. In today's episode we also have a special gift for you, courtesy of our guest. It's her "Where Stellar Messages Come From" eBook and while more than 10,000 businesses have purchased this book, you can get it for zero dollars as a listener of this podcast. The ebook contains more than 50 pages of straightforward, actionable techniques and tactics to improve your message, including some really awesome worksheets. Listen to this episode to hear more about: Why a "Call to Action" is really more of a "Call to V___" The specific change you need to make to the way you structure your Call to Action Why MICRO copy is of MACRO importance when it comes to conversions The one word Joanna recommends works SUPER well in your button text How adding a sense of immediacy to your button copy can increase clicks Which is better – writing a call to action in first person or third person? The one tweak Joanna made to a call to action for Dressipi.com that got a 123.9% increase in clicks with 100% confidence Why your button is like a doorbell How to help people feel good about moving forward with you Why reducing anxiety is one of THE most important things your call to action needs to do The one thing you MUST do BEFORE you publish ANY call to action Also mentioned in this episode: FREE Gift - "Where Stellar Messages Come From" eBook www.herbusiness.com/buttons Copyhackers.com Dressipi.com Copyblogger.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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