If you've ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that's the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you're attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn't matter how well-designed your strategy is — your content won't convert, your sales conversations will feel heavy, and your offers won't land. Listen to This Episode to Hear More About: - The 3-part fix for getting leads who actually want to buy from you—starting now. - The unspoken cost of wrong-fit leads: It's not just wasted ad spend—it's the silent killer of momentum and confidence. - 7 powerful themes that reveal whether your current leads are a poor fit. - The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you). - Is your "freebie" secretly repelling buyers? The counterintuitive reason some lead magnets are working against you. - Feeling exhausted by your clients? This quiet signal says you're marketing to the wrong people. - The "chaotic list" effect that makes it almost impossible for your offers to convert. - The real reason you're second-guessing everything. - The marketing shift that filters out tyre-kickers—without sounding salesy or pushy. - What if you've outgrown your audience? Here's what to do when the clients you're attracting don't match who you are now. - The telltale signs your audience is too scattered—and why it's sabotaging your content (and your confidence). - Is your content attracting... or qualifying? The subtle shift that makes marketing easier—and more effective. - And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 2: Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/ Episode 4: Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/ Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them https://herbusiness.com/podcast/67-client-avatar-interviews-need/ Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/ Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content. https://www.evelinakreative.com/ Angela Counsel – Naturopath and menopause expert. https://angelacounsel.com/ Alison Vidotto – CEO of Vidotto Group https://alisonvidotto.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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