Something we see a lot of when we are asked to review people's content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn't inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today's episode your hosts, Suzi Dafnis and Michelle Falzon share how they've personally overcome this challenge as well as their top tips for writing in a more confident, less apologetic tone. Listen to this episode to hear more about: How to restate "negative" or "self-deprecating" statements easily to make them more powerful The common language trap that almost all women business owners fall into and the "warning signs" to look out for What deferring to others looks like in your writing and why you "think" it's showing respect when actually it's showing weakness (and what to do instead) Why we feel so compelled to make "damaging admissions" and what you need to be sharing to build rapport, show transparency and get past unhelpful "blurting" The Marianne Williamson quote both Michelle and Suzi have used to help get past writing apologetically Why you can play to the strengths of the situation, even if you don't feel like you can play to your own strengths Why, at first, it may feel like you are overdoing it with your new writing style… and that's perfectly ok… you need to KEEP going! How to replace meaningless words with meaningful ones The often unconscious habit of adding "tag lines" to our statements and why that's costing you sales and respect The 3 main reasons women in business use apologetic speech and writing patterns The role of "strategic softening" and how to do it so you don't become a doormat Two key questions to ask yourself if you find you are a regular "strategic softener" And much more. Also mentioned in this episode: Harvard Business Review Article - Replace Meaningless Words With Meaningful Ones Victoria Simon and Holly Pederson - Fearless Communication Tips Tara Mohr - Playing Big Book Watch Tara Mohr's Playing Big webinar

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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