You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don't get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and "out of the box" approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process. Listen to this episode to hear more about: Why it's essential that your offer is "imperfect" when you launch it How to build a "feedback loop" into your marketing so you are constantly improving your offer (and results) Where and when to split test your offer Why when someone says "No", you need to realise they may not be saying no forever and what you can do to maintain connection for follow up sales later How to find the Transformation gap between where your prospects are now and where they want to be How to create a Decision Deadline and give people a stronger reason to buy right now What an "offer success path" is and how to know where YOU are on that path What your Offer Promise is and how to craft yours And much more You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don't get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and "out of the box" approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process. Listen to this episode to hear more about: Why it's essential that your offer is "imperfect" when you launch it How to build a "feedback loop" into your marketing so you are constantly improving your offer (and results) Where and when to split test your offer Why when someone says "No", you need to realise they may not be saying no forever and what you can do to maintain connection for follow up sales later How to find the Transformation gap between where your prospects are now and where they want to be How to create a Decision Deadline and give people a stronger reason to buy right now What an "offer success path" is and how to know where YOU are on that path What your Offer Promise is and how to craft yours And much more Also mentioned in this episode: The Offer Academy Content Sells Episode 23: How To Craft An Offer That Sells The Offer Academy Content Sells Episode 23: How To Craft An Offer That Sells

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