In today's show, we're sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we're STOPPING doing that creates it. Sometimes, it's BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you're delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you! Listen to this Episode to Hear More About: - The conversation that sparked this 3-word mantra. - How to use this mantra to stop second-guessing yourself. - How to create an effective mantra (and why you might need one to "hack" your behaviour). - Why adding some whimsy to your mantra actually make it more effective. - The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo. - How Suzi used the central idea of this mantra when selling one of her businesses. - How to use this mantra to charge higher prices and get better at negotiating. - When and how to use this mantra to breakthrough, even if you feel totally out of your depth. - Plus so much more! Also Mentioned in This Episode: - HerBusiness Marketing Success Mastermind - HerBusiness Network - Made to Stick Book by Chip and Dan Heath - EP 174 - How to Create Time For Big Ideas That Grow Your Business - EP 204 - The Perils of Overthinking and Underdoing - EP 205 - How Owning More Space Helps You Reach More People With Your Content Marketing - EP 214 - The Hybrid Expert Revolution - With Ryan Levesque - EP 223 - Going from Reactive to Proactive Marketing - EP 224 - Exploding Mountains (When to Stop Offering a Product or Service) - EP 226 - Best Books For Content Marketing - 2024 Edition - Michelle Pascoe - Oops

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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