224 - Exploding Mountains! (When To Stop Offering a Product or Service)

This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: - What a Marketing Mountain is and why you need to understand this concept to have a successful business - How "turning the funnel upside down" can be a game changer for your marketing - The "hand drawn" business model that can take you just 2 minutes but save you YEARS of trial and error - The "Ski-Lift Strategy" for easily offering an upsell to your customers (especially good for high ticket sales) - The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time) - Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to "detonate" - How many mountains is too many mountains (and how to tell which ones you don't need)? - The major mistake most businesses make when they aren't getting enough sales. - And much more! Also mentioned in this episode: - HerBusiness Marketing Success Mastermind - HerBusiness Network - The REACH Retreat in Hawaii - Content Sells Facebook Page - Angela Counsel - Embrace Program - Episode 4 - Episode 4 - Finding Your Marketing Mountain - Episode 41 - Creating Content That Keeps Your Customers Coming Back - With Stu Mclaren - Episode 160 - Why Being Opportunistic is Costing You Opportunities - Episode 161 - How to Make Money With Your Online Course (Even if You're in a Weird Niche) - With Bonnie Christine - Stu McLaren - Bonnie Christine - Ryan Levesque - Sockable - Stacey Morgan

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