Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for "one-off" tactics and "bright shiny objects" to sneak into our marketing that aren't very strategic at all! In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of "Campaign Thinking" where you focus on a marketing initiative that's directly related to one of your key strategic objectives, where you're thinking about the whole process, from beginning to end, vs ad hoc tactics. Listen to this episode to hear more about: - Why a "lead magnet" is NOT a campaign! - How sneaky campaigns can be… they can literally be hiding in plain sight! - How to get clear on the PURPOSE of your Campaign. - 9 things every Campaign includes (and why missing any of these could be the reason your marketing isn't working!). - How you can actually take stuff OUT of your marketing and get better results. - How one person increased her small group coaching program by more than 400% simply by embracing Campaign Thinking. - And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Angela Counsel - Embrace Program Chantel Gilbert - Bluegum Electrical Oonagh Duncan

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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