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Content Strategy Insights

Autogram

01 Oct 2020

Description

Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It's hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built the venerable UX and content practices at Razorfish and has arguably done more enterprise content strategy work than anyone else on the planet. It's hard to find a content strategist who doesn't cite her as a mentor or source of inspiration. Ethan introduced the now-ubiquitous practice of responsive web design ten years ago. He's working now to develop a holistic approach to creating design systems. Jeff is an accomplished web developer and content management systems expert who has guided the content strategy for many of the largest sites on the web. Together they help digital teams collaborate more effectively. https://ellessmedia.com/csi/autogram/

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