Patricia Gomez and Mario Ferrer

Patricia Gomez and Mario Ferrer lead the content design team at King Games, the makers of Candy Crush and other popular mobile games. They operate at a scale that might intimidate some people, designing experiences for nearly a quarter of a billion users. Serving that many customers forces them to be thoughtful about the tools they use and about how they work with their colleagues. They and their team have become the "glue" that connects designers, developers, product managers, support staff, and other teams at King, always keeping their motto in mind: "make friends, break silos, build bridges." https://ellessmedia.com/csi/king-games/

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