Content Strategy Insights
Episodes
Andrew Himes
10 Mar 2018
Contributed by Lukas
Andrew Himes was one of the world's first digital content strategists. Working at Microsoft in the early 1990s, he helped found the Microsoft Develope...
David Fried
02 Mar 2018
Contributed by Lukas
David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he's crafting a branding strategy from the gro...
Russell Sparkman
16 Feb 2018
Contributed by Lukas
Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit "random act...
Morten Rand-Hendriksen
09 Feb 2018
Contributed by Lukas
Morten Rand-Hendriksen is a broadly accomplished web designer and educator. He is very active in the WordPress open-source project and is widely known...
Natasha Banta McDermott
02 Feb 2018
Contributed by Lukas
Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok's Studio Archetype. Mok, who had been the creative director at Apple...
Larry Swanson
29 Jan 2018
Contributed by Lukas
Triskaidekaphobia is the fear of the number 13. As I prepared for this 13th episode, one scheduled guest fell ill and my back-up guest's kid got sick ...
Melanie Seibert
19 Jan 2018
Contributed by Lukas
Melanie Seibert is senior content strategist on a UX team at WillowTree, a mobile-focused agency that creates apps chatbots, websites, and other digit...
Warren Etheredge
13 Jan 2018
Contributed by Lukas
Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding meth...
Peter Herford
05 Jan 2018
Contributed by Lukas
Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his caree...
#009 Susan Walker
30 Dec 2017
Contributed by Lukas
Susan Walker uses a "30 Questions" method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. ...
#008 Eric Enge
22 Dec 2017
Contributed by Lukas
Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about ...
#007 Rand Fishkin
16 Dec 2017
Contributed by Lukas
Rand Fishkin talks about "the SEO as content strategist" and much more, including empathy and teamwork, "10X Content," voice search, and his thoughts ...
#006 Julia Copley
12 Dec 2017
Contributed by Lukas
Julie Copley is a Connections Strategist at Pop, a digital media agency in Seattle. We talked about how Pop is improving its clients' websites by bein...
#005 Sara Wachter-Boettcher
07 Dec 2017
Contributed by Lukas
Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wacht...
#004 Duane Forrester
28 Nov 2017
Contributed by Lukas
Duane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft's MSN and then as the webmas...
#003 Adam Fout
25 Nov 2017
Contributed by Lukas
Adam Fout is a "content sorcerer" with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts...
#002 Paula Land
25 Nov 2017
Contributed by Lukas
Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN webs...
#001 Hanson Hosein
25 Nov 2017
Contributed by Lukas
Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the "Content Strategy Intervi...