263: Action While Waiting and Building Strength in the Pauses with The Soto Method founder, Hilary Hoffman

In this episode, I sit down with Hilary Hoffman, founder of The Soto Method, to discuss the journey behind developing her business, why intention is behind everything she does, and how she forged her path towards entrepreneurship. Hilary talks about the relentlessness of self-promotion and not knowing when your message is going to resonate with people, how she designed The Soto Method structure, and where the method transcends into a deeper meaning. She also shares how her former career in finance instilled strengths that serve her to this day, and how building intentional awareness and encouraging her coworkers to exercise inspired her to pursue The Soto Method. We discuss the value of creating a product in your own time and gathering constructive criticism, the inevitable sacrifices that come with building something, and why validation isn’t what we should be searching for. Finally, Hilary shares her current experience being pregnant with twins, her intention behind giving her children what they need versus what she needs, and why “action while waiting” has been instrumental in her journey in both business and pregnancy.Key Takeaway / Points:The goal behind The Soto Method and never knowing when your message is going to resonate with peopleOn designing the structure of The Soto Method and managing expectations in an exercise classWhat “SOTO” stands for and the intention behind the workoutsWhere the method transcends into a deeper meaning and why it breeds consistencyHilary’s former career in finance at Goldman Sachs and what it instilled in her as an entrepreneurOn building intentional awareness and supporting her coworkers to work outHow Hilary found her Venn diagram in the corporate world and exerciseOn various methods for creating a product, and how Hilary developed Soto before introducing it to the worldOn building something for yourself and making sacrificesWhy validation isn’t what we should be searching forOn being pregnant with twins and what Hilary is most excited forOn giving your children what they need, not what you needOn the concept of action while waitingSign up for one free month of The Soto Method here, select “Monthly” and use code “CAMERONR”This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit DrinkLMNT.com/cameron and get your free sample pack with any drink mix purchaseGo to puritywoods.com/CWC or enter code CWC at checkout for a total of 27% off your first orderDiscover Cotton: The Fabric of Now at TheFabricofOurLives.comVisit NOBULL here and use code CAMERON30 for 30% off your orderVisit join.arya.fyi/cameron or use code cameron for 15% off your subscription today!Go to leesa.com for 25% off all mattress orders and two free pillows Follow Hilary:Instagram: @sotomethodWebsite: https://www.sotomethod.com/Follow me:Instagram: @cameronoaksrogersSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogersYoutube: Cameron RogersCreative Lead: Amelie YeagerProduced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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