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Conversations with Kevin

CODE Q&A with Kate Reid and Dean McDonald

05 Aug 2025

Description

In this months episode of CONVERSATIONS WITH KEVIN DESIGN.DIRECTOR for COLOUR Kate Reid sits down with salon owner Dean McDonald to answer your burning questions around KEVIN.MURPHY’S newest colour line CODE.What are the best brunette formulas to remove red from the hair? What is the difference between CODE and COLOR.ME? Can you mix CODE and COLOR.ME and if you do what will happen? LIQUID or CREAM for Grey blending and what will be the result for each? Kate and Dean dive into ACTIVATORS, grey coverage, reflects, and building a versatile salon portfolio. Discover why some colours thrive with heat, how product choice can make or break your result and Dean shares his clients feedback on CODE, how CODE fits into his salon business and why he has transitioned only some of his client to CODE and why.

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