How to lead marketing in the great big messy real world with Kathleen Schaub

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured.We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures. On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategist and MarTech contributor Kathleen Schaub about her new book, “Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything.”Schaub is going to walk us through her four critical mindset shifts for marketing leaders, discuss why anyone would be interested in a CMO role today anyway and more.Episode guide0:58: Meet Kathleen Schaub1:38: Where should marketing leaders start re-wiring their organization?4:51: Why marketing doesn’t work like a vending machine8:50: The four essential mindset shifts for marketing leaders16:11: Is the way we’ve been organizing our teams out-dated?20:43: Why would anyone want to be a CMO today?This podcast is produced by MarTech, a Third Door Media property.

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