Conversations with MarTech
Episodes
Your SEO Playbook is Toast: Welcome to Search in 2026
17 Dec 2025
Contributed by Lukas
In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategie...
What’s the state of the enterprise B2B buyer?
10 Dec 2025
Contributed by Lukas
For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted p...
The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar
03 Dec 2025
Contributed by Lukas
Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-...
Why isn’t there more creativity in B2B marketing?
24 Nov 2025
Contributed by Lukas
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m t...
Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong
12 Nov 2025
Contributed by Lukas
What if everything you thought you knew about being “data-driven” was wrong?In this episode of Playbook Broken, host Marc Sirkin talks with Philip...
What comes after 'data-driven' marketing?
05 Nov 2025
Contributed by Lukas
For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “d...
Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It
29 Oct 2025
Contributed by Lukas
This podcast is produced by MarTech, a Third Door Media property.
How to make sense of all of that marketing data with Anssi Rusi
22 Oct 2025
Contributed by Lukas
Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams ...
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising
15 Oct 2025
Contributed by Lukas
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI UprisingJoin us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democra...
Content and brand tips for the AI era with Drew Brucker
08 Oct 2025
Contributed by Lukas
AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.AI can help these teams scale their work,...
Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen
24 Sep 2025
Contributed by Lukas
In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marke...
When and how to approach a brand refresh with Adam Morgan
10 Sep 2025
Contributed by Lukas
Brand marketing is getting a lot of attention in 2025 for a variety of reasons.First, changes to the search landscape, which have companies thinking a...
Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi
03 Sep 2025
Contributed by Lukas
Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we del...
What’s keeping businesses from succeeding with first-party data?
27 Aug 2025
Contributed by Lukas
What’s keeping businesses from succeeding with first-party data?What’s keeping your business from succeeding with first-party data? Is it silos in...
Software Isn’t Eating the World—Services Are with Sangram Vajre
20 Aug 2025
Contributed by Lukas
Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. ...
How to lead marketing in the great big messy real world with Kathleen Schaub
13 Aug 2025
Contributed by Lukas
You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do...
Breaking Playbooks: AI and the New Marketing Era with Ed See
06 Aug 2025
Contributed by Lukas
In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in t...
Who’s watching the security of your martech stack? with Rob Stacey
30 Jul 2025
Contributed by Lukas
Who’s watching the security of your martech stack?There are more than 15,000 martech tools available on the market today, and each of them is a pote...
Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen
23 Jul 2025
Contributed by Lukas
In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will All...
How to use video to bolster your GTM strategy with Korina Edwards
16 Jul 2025
Contributed by Lukas
Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity?The key to better engagement with prospects an...
Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor
09 Jul 2025
Contributed by Lukas
In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced ...
How to lead marketing through economic uncertainty with Lisa Cole
25 Jun 2025
Contributed by Lukas
This podcast is produced by MarTech, a Third Door Media property.
Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve
18 Jun 2025
Contributed by Lukas
In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Me...
Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay
11 Jun 2025
Contributed by Lukas
Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign ...
Playbook Broken: Rethinking Marketing with Molly St. Louis
04 Jun 2025
Contributed by Lukas
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional pla...
Share of search is the marketing metric you need to be tracking
19 Mar 2025
Contributed by Lukas
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches ...
Is the way we build and measure brands changing?
12 Mar 2025
Contributed by Lukas
Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for ma...
AI agents will infiltrate your martech stack
05 Mar 2025
Contributed by Lukas
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents.Our conversation with S...
Why it's harder to build an audience than ever before
26 Feb 2025
Contributed by Lukas
A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless ...
Want to really understand marketing ops? Talk to this guy
19 Feb 2025
Contributed by Lukas
Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basical...
How influencer marketing became an essential marketing channel
12 Feb 2025
Contributed by Lukas
There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States....
What do C-level execs think of their GTM strategies?
05 Feb 2025
Contributed by Lukas
Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stous...
Voice agents will change how you think about your brand and your website
29 Jan 2025
Contributed by Lukas
The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks...
What can marketers learn from the Savannah Bananas?
23 Jan 2025
Contributed by Lukas
It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus ...
Coffee Talk: Take your AI beyond content creation
06 Dec 2024
Contributed by Lukas
During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consul...
Coffee Talk: Having success with intent data
22 Nov 2024
Contributed by Lukas
During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Story...
Coffee Talk: First-party data strategies
15 Nov 2024
Contributed by Lukas
During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The...
Coffee Talk: Navigating Modern Email Marketing
08 Nov 2024
Contributed by Lukas
During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Ho...
What's next for Google's third-party cookie saga?
01 Nov 2024
Contributed by Lukas
Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it...
What's the role of marketing in a crisis?
09 Oct 2024
Contributed by Lukas
When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has a...
What are marketers' investment priorities as 2024 winds down?
09 Oct 2024
Contributed by Lukas
Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology...
Marketers are spending billions on data. How do they use it?
09 Oct 2024
Contributed by Lukas
Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. s...
Highlights of the 2024 MarTech Replacement Survey
25 Sep 2024
Contributed by Lukas
The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but i...
Can you really build marketing tools with AI — even if you can’t code?
19 Sep 2024
Contributed by Lukas
On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully function...
What CX leaders do that laggards don't
31 Jul 2024
Contributed by Lukas
Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets custo...
Lead gen vs. demand gen: Do we have a final verdict?
03 Jun 2024
Contributed by Lukas
Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the e...
Getting the most out of your martech
28 May 2024
Contributed by Lukas
Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of y...
Re-thinking B2B marketing tactics
20 May 2024
Contributed by Lukas
Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of...
How AI can impact the customer experience
13 May 2024
Contributed by Lukas
Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can posit...
Customer identity without third-party cookies
06 May 2024
Contributed by Lukas
Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about...
Modern email marketing
29 Apr 2024
Contributed by Lukas
Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing st...
Gurpinder Dillon
03 Oct 2023
Contributed by Lukas
This podcast is produced by MarTech, a Third Door Media property.
Jen Burns
06 Sep 2023
Contributed by Lukas
In this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial...
Karlos Palmer
29 Aug 2023
Contributed by Lukas
In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Dav...
Sally Slarke
16 Aug 2023
Contributed by Lukas
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, aud...
Jenn Atkins
17 Jul 2023
Contributed by Lukas
In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marke...
Chris Garza
15 May 2023
Contributed by Lukas
What do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. I...