How to use video to bolster your GTM strategy with Korina Edwards

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity?The key to better engagement with prospects and customers might be all around you.Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video.If you hear “video” and think of the time required to shoot and edit a message, we’ve got news for you: Today’s video tools make creation and editing easy, and AI and avatars make it even easier.In this episode of Conversations with MarTech, we talk to Korina Edwards, vice president of marketing at Vidyard, about how sales, marketing and customer success teams are using video to improve engagement and grow their business.And Edwards brought some stats to back it up.Episode highlights0:54: Meet Korina Edwards1:30: The best applications of video in GTM strategies4:28: What is the key to video’s success in the business world?6:19: Does it matter if the video includes a real person?7:35: The do’s and don’ts of using AI for video in GTM roles9:38: What’s ahead for video and AI for GTM in the coming years?11:01: What’s the next innovation in this space?#GTMstrategy #marketing #GTM #salesThis podcast is produced by MarTech, a Third Door Media property.

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