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Conversations with MarTech

Lead gen vs. demand gen: Do we have a final verdict?

03 Jun 2024

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Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.Hosted by:Mike PastoreEditorial Director at MarTech.orgTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.orgThis podcast is produced by MarTech, a Third Door Media property.

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