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Cooling Data Center Podcast

Ryan Scott, CTO at DNA Behavior: AI, Behavioural Data, and the Future of Decentralised Intelligence

12 Mar 2025

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Is AI truly revolutionising the way we understand clients and employees? Or is it just another buzzword being tossed around? In this episode, Ryan Scott, Chief Technology Officer at DNA Behavior, joins me to break down the real-world impact of AI in behavioural data analytics. We dive into how DNA Behavior is leveraging AI to predict client behaviour with 70% accuracy - without even requiring a questionnaire. Ryan and I explore the shift towards decentralised AI, the challenges of integrating AI-driven insights into enterprise workflows, and the ethical dilemmas of AI-powered sales intelligence. As data centres race to support the growing compute demand for AI, will AI factories dominate, or will the future lie in edge computing? And with AI accelerating at an unprecedented pace, what safeguards are needed to ensure responsible development? From Microsoft's AI-driven infrastructure expansion to the challenges of balancing transparency with competitive advantage, this episode unpacks the key questions shaping AI's future. Tune in for an insightful discussion on AI, ethics, and where the industry is heading next.   🔗 Connect with Robert: www.linkedin.com/in/robertussher 🔗 Connect with Ryan: https://www.linkedin.com/in/ryanwadescott/

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