NACF story : marketing strategy and development

This episode details the evolutionof Korean agricultural cooperatives  fromthe 1990s to 2010s. It focuses on the cooperative's response to the challengesof globalization and the rise of large-scale retailers, including therestructuring of production and marketing systems. Key strategiesincluded promoting collective marketing through the creation of"pooling group" and "organized marketing" organizations,aimed at increasing bargaining power and reducing costs. The document alsohighlights the development of "Ansim(safe)" branded meatproducts (beef, pork, and eggs) to enhance consumer trust and marketshare. Finally, the text covers the establishment of a dedicated wholesaledepartment in the Federation to improve efficiency and control overdistribution.

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