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8. Want people to stay on your sales page longer? Create an Above The Fold that SELLS

27 Oct 2025

Description

Think of your sales page like a newspaper stand.What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down the best practices for above the fold copy so you can write hero copy that hooks your reader, builds trust, and drives action in 40 words or less.Whether you’re writing a sales page, opt-in page, or full website, these above-the-fold tips are essential for making sure your most valuable real estate actually works for you.What You’ll Learn:Why the “above the fold” section is the most visited part of every sales page and websiteThe 3 key ingredients to include in your hero copyHow to write a CTA that doesn’t just ask for action but inspires itHow to write attention-grabbing sales pages with only 30–40 wordsRESOURCES:See the full episode notes & past episodes hereClickable AF CTAs - to help you write better CTAS (and a swipe file!)Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold sectionGet on my calendar - if you’d like me to write your sales pages for you! Connect with me here:InstagramLinkedInWebsiteTo find Devin and get Inbox Zero Hero, visit this link! You can find Jess and the Ordinary Business Podcast at this link!Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

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