Copy And
Episodes
30. The Most Common Copywriting Mistakes in Q1 2026
30 Mar 2026
Contributed by Lukas
In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she...
29. Edu-selling: Sales That Feel Darn Good
23 Mar 2026
Contributed by Lukas
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps y...
28. Copy And Confidence Goals for 2026
16 Mar 2026
Contributed by Lukas
Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy.In this episode, she gives ...
27. What Copy Goes in Ads - Funnels 101
09 Mar 2026
Contributed by Lukas
This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her client...
26. What to Write In Your Nurture Emails - Funnels 101
02 Mar 2026
Contributed by Lukas
In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misund...
25. Welcome Email Sequence Copy - Funnels 101
23 Feb 2026
Contributed by Lukas
Samantha writes dozens of welcome sequences each year, either for or with her clients. In this episode, she breaks down exactly what goes into the fi...
24. Checkout Page Copy Essentials and Upgrades - Funnels 101
16 Feb 2026
Contributed by Lukas
Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page...
23: Funnels 101: Thank You Pages & Tripwires
09 Feb 2026
Contributed by Lukas
Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. In this epis...
22. Funnels 101: Opt-in Page Copy
02 Feb 2026
Contributed by Lukas
Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing...
21. Funnels 101: How Funnels Work In Small Businesses
26 Jan 2026
Contributed by Lukas
I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. ...
20. Reengaging an Abandoned Email List
19 Jan 2026
Contributed by Lukas
In this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: pare...
19. How AI Is Messing With Your Sales
12 Jan 2026
Contributed by Lukas
I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it do...
How To Talk About Money On Your Sales Page
05 Jan 2026
Contributed by Lukas
Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing wh...
3 Key Sections to Add to Your Sales Page in 2026
29 Dec 2025
Contributed by Lukas
Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust...
16. Should Service Providers Put Pricing On Their Sales Pages?
22 Dec 2025
Contributed by Lukas
Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches ...
15. Copy On Demand: Behind the Scenes & What Clients Are Saying
15 Dec 2025
Contributed by Lukas
Thinking about joining Copy On Demand?When you join, you will:Grow your confidence in your copy and your salesLearn what makes great copy while writi...
14. What NEEDS to go in your copy (& what to leave out)
08 Dec 2025
Contributed by Lukas
In this episode, Sam breaks down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how ...
13. Beat the Trust Recession with Copy That Connects
01 Dec 2025
Contributed by Lukas
In this episode, Sam breaks down why everyone is talking about a trust recession… and how to build a trust renaissance inside your brand using human...
12. Do Pretty Sales Pages Convert? What 3 Design Experts Have to Say, Featuring Emily Reagan, Morgan Specht, and Shannon Pruitt
24 Nov 2025
Contributed by Lukas
Emily Reagan, Shannon Pruitt, and Morgan Specht give their insight into how copy AND design work together -- and how to make it work for your business...
11. How To Hire A Copywriter, And Is A VIP Day Right For You?
17 Nov 2025
Contributed by Lukas
Hiring a copywriter can feel like comparing apples to oranges -- one copywriter has a retainer package, another charges by the project, and yet anothe...
10. Meet Your Copywriter: How I Became a Digital Nomad Copywriter
10 Nov 2025
Contributed by Lukas
Get to know your copywriter: Hear Sam’s journey from corporate sales to online business, and how she balances working 20-30 hours a week while trave...
9. How to Write High-Converting CTAs That People Want to Click
03 Nov 2025
Contributed by Lukas
In this episode of Copy And, Sam discusses the strategic importance of Calls to Action (CTAs) on sales pages and other marketing materials. As a seaso...
8. Want people to stay on your sales page longer? Create an Above The Fold that SELLS
27 Oct 2025
Contributed by Lukas
Think of your sales page like a newspaper stand.What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or c...
7. How to Write Attention Grabbing Headlines That Will Make Your Sales Page Convert
20 Oct 2025
Contributed by Lukas
Your headlines make or break your sales page. You need to learn how to write scroll-stopping hooks that make navigating your sales page or website eff...
6. What Goes Into a High Converting Sales Page (and What to Leave Out)
13 Oct 2025
Contributed by Lukas
In this episode of Copy And, Sam kicks off a four-part series on writing high-converting sales pages. For this intro episode, she does an overview of...
5. Offer Not Selling? You’re Probably Missing This in Your Messaging
06 Oct 2025
Contributed by Lukas
Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.
4. The Problem With Pain Point Marketing in Your Copy (and How to Fix It)
29 Sep 2025
Contributed by Lukas
Real talk: Your people want to hear about their potential, not their pain.Not sure how to do that? Listen to this episode of Copy And, where I'll...
3. Sales Psychology and How To Write Copy That Converts
22 Sep 2025
Contributed by Lukas
Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solut...
2. Copy vs Content
22 Sep 2025
Contributed by Lukas
Copy and Content are NOT created equal… and it matters, both when writing and hiring out a service provider. In this episode, I break down the key d...
1. Welcome to Copy And
22 Sep 2025
Contributed by Lukas
In this kickoff episode of Copy And, I (Sam Burmeister) pull back the curtain on how I went from an Iowa kid with a sales internship, to climbing the ...
Intro to Copy And
19 Sep 2025
Contributed by Lukas
Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business...