Copy That!
Episodes
The State of Copywriting: 2026 Panel Discussion
24 Jan 2026
Contributed by Lukas
We marked the beginning of 2026 with a free panel discussion between people from different backgrounds, nationalities, and career paths to discuss the...
Scaling a New Probiotic Soda brand from Zero to $100mm (Pitch, Please! Ep. 1)
15 Sep 2025
Contributed by Lukas
How do you sell a product in a crowded, competitive market? How do you sell a product that... isn't even really enjoyable? More than that, what tools ...
The Future of Brand Advertising and Creative Copywriting
26 Jul 2025
Contributed by Lukas
Is brand advertising dying? Is AI taking over direct response copy? In this podcast interview, Sean and Rod discuss and then debate what the future of...
How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez
28 Aug 2024
Contributed by Lukas
Known for his sharp wit, controversial takes, and unmatched expertise, Nabeel Azeez sat down to talk with Sean and share his journey from volunteering...
The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm
08 Jun 2024
Contributed by Lukas
Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clien...
A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford
19 May 2024
Contributed by Lukas
Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers ...
If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler
07 Apr 2024
Contributed by Lukas
Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop...
What it Takes to Become an "A List" Copywriter | ft. Pauline Longdon
08 Mar 2024
Contributed by Lukas
Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And t...
Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from The Fix)
30 Jan 2024
Contributed by Lukas
Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like P...
How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter
02 Dec 2023
Contributed by Lukas
Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. ...
You’re Wrong About ”Hard Work” | An Interview with Kyle Milligan
19 Nov 2023
Contributed by Lukas
Sean sat down with Kyle Milligan (of Copy Squad/"Take Their Money" fame) with the intent of talking about some of our favorite topics like: - AI copyw...
Risking it All | What it Takes to Become a Financial Copywriter (With Tania Yeo, Daniel Throssell, and Steven Young)
19 Oct 2023
Contributed by Lukas
In this roundtable discussion, copywriters Tania Yeo and Daniel Throssell discuss their experience getting into financial copywriting, and the sacrifi...
How to Succeed as a Copywriter in 2023 and 2024
26 Sep 2023
Contributed by Lukas
Yes, it is still possible to become a successful copywriter in 2023 or 2024. Here are the best strategies for launching and growing a copywriting and ...
The mistakes we made as new copywriters
31 Mar 2023
Contributed by Lukas
In this episode we wanted to go back and cover what mistakes we made as new copywriters and what we would do differently if we were to start all over ...
A Secret: How Much Money Copywriters ACTUALLY Make
03 Mar 2023
Contributed by Lukas
In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can...
Research Is EASY If You Do “THIS” - The Secret to Copywriting Research
28 Dec 2022
Contributed by Lukas
“How do professional copywriters do research?” “What do I even research for my copy?” “How much research is enough?” We get questions ever...