Benefits Not Buzzwords with Joel Grabois

Launching a new brand can feel overwhelming—but what if you're bringing an entirely new product to a crowded market? This episode of Cover Brand dives into the branding and positioning challenges faced by Joel Grabois, a media expert and founder of Blue Onion Media, as he launches Sweet Stack Media: the industry’s first AI-enhanced media planning toolkit.Alongside stories of his journey from musician to media maven, Joel shares the thinking behind using memorable, category-breaking branding (think pancakes, not pixels!) and discusses why connecting your brand with customer needs trumps talking about features.Host Ethan Decker delivers expert guidance on market segmentation, the “jobs to be done” framework, positioning strategy, and how to harness metaphors to make your brand instantly sticky and irresistible. If you’re wrestling with how to launch, differentiate, or explain a new offering—or just want to be inspired by creative brand thinking—this episode is your launchpad to brand brilliance.Tune in to learn how to:Cut through the noise with distinctive, memorable brand identitiesPosition your product using audience needs—not just featuresApply the “job to be done” approach for sharper brand strategyUse metaphors and context to make your value instantly clearNavigate branding challenges for AI, SaaS, and service brandsLearn from real-world examples and expert adviceMain Topics:The story behind launching Sweet Stack Media, an AI-driven media planning toolThe importance of category-breaking branding in a crowded marketplaceHow to position new products: Segmentation, needs, and “jobs to be done”Messaging that focuses on customer benefits—beyond just featuresMaking your brand memorable through metaphor, context, and creativityBuilding flexible agencies for the evolving landscape of marketing teamsReal-world challenges in introducing AI-powered services to SMBsThe role of creativity (and even music) in strategic brandingLinks to Additional Resources:Blue Onion MediaApril Dunford on PositioningJobs to be Done TheoryReady to build a brand that stands out and speaks directly to your audience’s needs? Apply the strategies shared in this episode—think outside your category, go beyond features, and frame your solution in a way your ideal client instantly understands. Check out the resources above and share your biggest branding challenge with us on social media!Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com Hosted on Acast. See acast.com/privacy for more information.

There are no comments yet.

Please log in to write the first comment.