Cover Brand
Episodes
Minutes, Not Months
31 Mar 2026
Contributed by Lukas
How do you choose the right marketing tools when there are thousands of options claiming to do the same thing?In this episode of Cover Brand, Ethan De...
Big Ideas Start Small
24 Mar 2026
Contributed by Lukas
How do you build awareness for a movement around an issue people often avoid discussing?In this episode of Cover Brand, Ethan Decker talks with filmma...
Start With What
17 Mar 2026
Contributed by Lukas
How do you focus a brand when your expertise could help almost anyone?In this episode of Cover Brand, Ethan Decker talks with Chelsea Burns, founder o...
Distinctive Beats Descriptive
10 Mar 2026
Contributed by Lukas
How do you compete with big-city agencies when you’re based in a town of 50,000 people?In this episode of Cover Brand, Ethan Decker talks with Nic H...
Own Your Edge
03 Mar 2026
Contributed by Lukas
Ready to stand out in an industry that wasn’t built for you? This episode is a sharp, honest conversation about identity, confidence, and what brand...
Escape the Sea of Sameness
24 Feb 2026
Contributed by Lukas
How does a small marketing agency grow when buyers struggle to tell agencies apart?In this episode, Ethan Decker and Megan Bortner explore the mechani...
Niche or Noise
17 Feb 2026
Contributed by Lukas
How do you know if your personal frustration is a real market opportunity?In this episode, Ethan Decker and Tatyana Huseynova unpack the early thinkin...
Luxury Isn’t Louder
10 Feb 2026
Contributed by Lukas
Thinking about moving your brand upmarket? This episode is a masterclass in how luxury actually works. Ethan Decker and Christy O’Connor explore wha...
Consistency Beats Novelty
03 Feb 2026
Contributed by Lukas
Brand people love novelty.Buyers… not so much.In this episode of Cover Brand, Ethan sits down with Sebastian Hidalgo, co-founder of Durindal, to tal...
Multisensory Branding
27 Jan 2026
Contributed by Lukas
Most brands spend a fortune polishing what customers see.Very few think about what customers hear.In this episode of Cover Brand, Ethan sits down with...
Growing Tusks
20 Jan 2026
Contributed by Lukas
Most marketing teams are still trying to choose sides: brand or performance, creativity or data, vibes or dashboards.That’s adorable. And wildly ine...
Meaning and Memorability
13 Jan 2026
Contributed by Lukas
Ready to make your brand stand out in a noisy market? This episode is packed with strategies for entrepreneurs and marketers looking to build unforget...
Actionable Strategies
06 Jan 2026
Contributed by Lukas
How do you grow a medical practice that stands out—while staying true to your values and meeting untapped patient needs? In this episode, Ethan Deck...
Your Brand's Hidden Gem
30 Dec 2025
Contributed by Lukas
Are you a service-based business or financial advisor looking to break through to your next level of growth—without losing what makes your work spec...
Champagne & Chocolate
23 Dec 2025
Contributed by Lukas
When it comes to branding and marketing, are you getting lost in the latest TikTok craze or AI-generated hype? Or are you focused on the tried-and-tru...
Optimal Distinctiveness
16 Dec 2025
Contributed by Lukas
Ready to separate branding fact from fiction? In this lively, insightful episode, Ethan Decker and special guest Charles Swann—founder of Forage—c...
Gut Health For Marketers
09 Dec 2025
Contributed by Lukas
Have you ever struggled to find the balance between hard data and creative intuition in your marketing decisions? In this episode of Cover Brand, Etha...
A Tagline That Travels
02 Dec 2025
Contributed by Lukas
Are you obsessed with finding the perfect tagline for your business—or not sure if you even need one? Join branding expert Ethan Decker and guest Je...
Digital Fashion with Laura Diral
25 Nov 2025
Contributed by Lukas
Are you struggling to make your brand stand out in today’s noisy digital landscape? Join Ethan Decker and guest Laura Diral as they dive into the ar...
On Brand Ep. 8: Everybody Hurts (Sometimes)
20 Nov 2025
Contributed by Lukas
In the On Brand season finale, contestants pitch campaigns for Therabody, rebranding the percussive massage gun for a broader audience beyond athletes...
Viral Conditions with Evante Daniels
18 Nov 2025
Contributed by Lukas
Curious about how the world’s most buzzworthy trends explode overnight—or why your brand messaging sometimes falls flat? In this episode of Cover ...
On Brand Ep. 7: No Cords Attached
13 Nov 2025
Contributed by Lukas
What do you do when your client wants a viral digital series—but actually just wants expensive commercials? This week, Ethan and Laura break down On...
Vibe Marketing with Amy Biondo
11 Nov 2025
Contributed by Lukas
Ready to turn your creative skills into a thriving business? In this episode of Cover Brand, host Ethan Decker chats with multi-talented musician and ...
On Brand Ep. 6: Character Building (for Characters)
06 Nov 2025
Contributed by Lukas
What happens when you’re tasked with “making the Doughboy relevant again”? In this episode, Ethan and Laura unpack the Pillsbury challenge from ...
Revealing the Real with Michele Blazier and Arissa Kirkland
04 Nov 2025
Contributed by Lukas
Is showing your brand’s “behind the scenes” essential to business success—or just a passing trend? On this episode of Cover Brand, host Ethan ...
On Brand Ep. 5: Go Viral… in Ten Months
30 Oct 2025
Contributed by Lukas
In this week’s On Brand breakdown, Captain Morgan’s marketing team throws down one of the toughest challenges yet: make a Super Bowl campaign that...
Traps & Treasures with Crys Kelly
28 Oct 2025
Contributed by Lukas
Vanity metrics like follower counts and impressions might make your digital dashboards sizzle, but do they actually move your brand forward? In this e...
On Brand Ep. 4: Sip, Sip, Strategy — When “Viral” Meets “Operational”
23 Oct 2025
Contributed by Lukas
What happens when Sonic asks for a year-round beverage that could go viral and sell a million units? You get an episode filled with cold brew, crackab...
Benefits Not Buzzwords with Joel Grabois
21 Oct 2025
Contributed by Lukas
Launching a new brand can feel overwhelming—but what if you're bringing an entirely new product to a crowded market? This episode of Cover Brand div...
On Brand Ep. 3: Premium, Please — When “Value” Brands Go Glam
16 Oct 2025
Contributed by Lukas
We’re back with another special edition of Cover Brand Covers On Brand—where Ethan Decker and co-host Laura Dodds break down Jimmy Fallon’s real...
Still Space, Camp with Julianna Strickland
14 Oct 2025
Contributed by Lukas
Have you ever wondered how to position your business as the “Fred Segal” of your industry and attract clients who truly value what you offer? In t...
On Brand Ep 2: Legs, Loyalty & the Science of Staying On-Brand
09 Oct 2025
Contributed by Lukas
In this week’s episode of On Brand, Southwest Airlines asks contestants to pitch a campaign for their “extra legroom” rollout — and the result...
Brand Character with Michele Blazier
07 Oct 2025
Contributed by Lukas
Is your brand feeling a little stale or corporate—and you’re not sure if you should lean into a quirky mascot or a more human-focused approach? In...
On Brand Ep. 1: Dunkin’, Jimmy Fallon & the Absurdity Olympics of Branding
02 Oct 2025
Contributed by Lukas
What happens when Jimmy Fallon and Bozoma Saint John host a reality show about branding? Chaos, Dunkin’ coffee, and surprisingly useful lessons for ...
Authenticity Paradox with Carl Roose
30 Sep 2025
Contributed by Lukas
How can your brand stay authentic when AI is generating your content? In this engaging episode of Cover Brand, Ethan Decker sits down with Carl Roose—...
Branding Innovation with Billy Otteman
23 Sep 2025
Contributed by Lukas
Are you struggling to communicate the unique value of a ground-breaking B2B product? In this episode of Cover Brand, Ethan Decker speaks with Billy Ot...
From Tamales to Tito’s: Branding Without the Jargon with Guillermo Saenz
16 Sep 2025
Contributed by Lukas
Ever feel lost in a sea of marketing jargon? In this episode of Cover Brand, Ethan Decker and special guest Guillermo Saenz take the complexity out of...
New Brand Haircut with Arissa Kirkland
09 Sep 2025
Contributed by Lukas
Are you struggling to figure out whether it’s time to refresh your brand—or go all-in on a full rebrand? In this episode of Cover Brand, host Etha...
The New Familiar with Josie Ellerbee
02 Sep 2025
Contributed by Lukas
How do leading brands like Oreo, KFC, and Sephora manage to surprise and delight customers while remaining instantly recognizable? In this episode of ...
Relevant to the Elephant with Drew Bonder
26 Aug 2025
Contributed by Lukas
What makes a brand unforgettable? In this value-packed episode of Cover Brand, Ethan Decker sits down with Drew Bonder, CEO of Focus Energy, for a dee...
Geek Out, Get Noticed with Melanie Jennings
19 Aug 2025
Contributed by Lukas
Aug 5-24: Head over to panelpicker.sxsw.com/vote for my talk: The True Cost of Being a Boring BrandThink being a great writer is enough to get publish...
Sizzle and Impact with Chris Barge
12 Aug 2025
Contributed by Lukas
Aug 5-24: Head over to panelpicker.sxsw.com/vote for my talk: The True Cost of Boring Brand.Ready to energize your nonprofit branding? In this episode...
Rational Rationales with Priscilla McKinney
05 Aug 2025
Contributed by Lukas
Aug 5-24: Head over to panelpicker.sxsw.com/vote for my talk: The True Cost of a Boring Brand.Ever wondered why B2B buyers often seem to make emotiona...
Brand Succession with Lindsay Sutula
29 Jul 2025
Contributed by Lukas
Are you a consultant, agency owner, or founder whose business is synonymous with your own name and reputation? This episode of Cover Brand is packed w...
The Cost of Dull with Eric Forsyth
22 Jul 2025
Contributed by Lukas
In this episode of Cover Brand, Ethan sits down with Eric Forsyth—a seasoned marketing strategist and agency leader—to unpack the real challenges ...
Explore and Exploit with Amelia PS
15 Jul 2025
Contributed by Lukas
Struggling to unite your many passions under one compelling brand? You’re not alone! In this episode, Ethan Decker welcomes Amelia—an innovator, s...
Swag and Strategy for Brand Growth
08 Jul 2025
Contributed by Lukas
Struggling to get your B2B brand noticed by the right people without a huge marketing budget? This episode is your blueprint! Host Ethan Decker sits d...
Demystifying Brand Value with Rocky Longworth
01 Jul 2025
Contributed by Lukas
What is the real financial impact of branding? In this episode of Cover Brand, Ethan Decker welcomes Rocky Longworth of Equilibrium Advantage to unpac...
Use the Weak Force with Carol Kauder
24 Jun 2025
Contributed by Lukas
Struggling to get your current customers to buy more? Wondering if a clever campaign can boost visit frequency—or is that just marketing wishful thi...
Reputation Over Brand with Jeff Leitner
17 Jun 2025
Contributed by Lukas
What does it really mean to build a "personal brand" when you’re the business? On this episode of Cover Brand, Ethan Decker and Jeff Leitner dig int...
Brand Archetypes with Nikki Nagy
10 Jun 2025
Contributed by Lukas
Are you struggling to define your brand’s voice in a competitive market? This episode is your roadmap. Nikki Nagy, founder of Las Olas Luxury Living...
Inside Out Branding with Perry Maughmer
03 Jun 2025
Contributed by Lukas
Confused about branding or think it’s only for consumer giants? In this episode of Cover Brand, Ethan Decker welcomes Perry Maughmer, an experienced...
Mere Familiarity with Lili Siegelson
27 May 2025
Contributed by Lukas
If you’ve ever wondered how to differentiate your brand in a crowded (or even overlooked) market, this episode of Cover Brand is a must-listen. Etha...
Fight Unfair with T Strickland
20 May 2025
Contributed by Lukas
Are you a small business or startup fighting for visibility against big, established brands with deep pockets? In this inspiring episode of Cover Bran...
Commit to the Bit with Anne Macomber
13 May 2025
Contributed by Lukas
Are you struggling to set yourself apart in a world where fitting in feels like the safest bet? This episode of Cover Brand is your guide to breaking ...
Ladder of Abstraction with Steve Morris
06 May 2025
Contributed by Lukas
Are your brand values more than just words on a wall? In this episode of Cover Brand, host Ethan Decker sits down with expert Steve Morris to discuss ...
Memorable Merch with Steven Bell
29 Apr 2025
Contributed by Lukas
In the world of branding and marketing, staying top of mind is crucial, especially with lengthy sales cycles. Join Ethan Decker and Steven Bell on thi...
Ideal Client Needs with Chelle Johnson
22 Apr 2025
Contributed by Lukas
Join Ethan Decker and guest Chelle Johnson as they unravel the importance of defining your Ideal Customer Profile (ICP) and its impact on successful b...
Brand Personality with Rajev Sivarasa
15 Apr 2025
Contributed by Lukas
In this episode of Cover Brand, Ethan Decker and Rajev Sivarasa explore the challenge of maintaining brand uniqueness as businesses expand, particular...
Show Don’t Tell with Dan Smink
08 Apr 2025
Contributed by Lukas
Join Ethan Decker and guest Dan Smink on this episode of Cover Brand as they delve into the nuances of branding within the manufacturing sector. Highl...
Brand Body Language with Andy Wilson
01 Apr 2025
Contributed by Lukas
Are you struggling with the age-old challenge of aligning sales and marketing efforts? In today's episode, Ethan Decker dives into this common corpora...
Brand Neighborhood with Sima Ali
25 Mar 2025
Contributed by Lukas
Join Ethan Decker on Cover Brand as he chats with Sima Ali, founder of the Ali Law Group and HRtelligence. This episode covers the killer concept of y...
What is "Brand"? with Marc Wallace
18 Mar 2025
Contributed by Lukas
In this episode of Cover Brand, Ethan Decker sits down with Marc Wallace, a Vistage master chair and seasoned executive coach, to discuss the multifac...
Brand Architecture with Peggy McCartha
18 Mar 2025
Contributed by Lukas
Join Ethan Decker and his guest, Peggy McCartha, as they explore the intricacies of brand architecture in the latest episode of Cover Brand. Peggy, wi...
Cover Brand: Opening Act
07 Mar 2025
Contributed by Lukas
In this kickoff episode of Cover Brand, Ethan Decker reveals his unique approach to branding and marketing, steering through scientific insights and p...