Brand Architecture with Peggy McCartha

Join Ethan Decker and his guest, Peggy McCartha, as they explore the intricacies of brand architecture in the latest episode of Cover Brand. Peggy, with over 36 years of experience in photography and business strategy, shares her journey of managing multiple business brands, including Headshots by Peggy, Quintesphere, TimeBenders, and Global Business Plaza. They tackle the challenges of creating a cohesive identity when multiple offerings intersect and provide actionable strategies to decide between a "branded house" and a "house of brands". This episode is packed with insightful advice to help you streamline your brand strategy, ensure consistent messaging, and reach your target audience effectively.Key Topics Covered:Understanding brand architecture: "Branded House" vs. "House of Brands."Strategies to manage intersecting businesses under one brand identity.The importance of identifying and targeting your audience for each offering.Real-world examples from well-known companies like Kirkland, Coca-Cola, and Procter & Gamble.Tips for consolidating offerings when targeting overlapping audiences.Links to Additional Resources:Visit Applied Brand Science for more insights into brand strategy.Discover the Global Business Plaza!Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com Hosted on Acast. See acast.com/privacy for more information.

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