Brand Succession with Lindsay Sutula

Are you a consultant, agency owner, or founder whose business is synonymous with your own name and reputation? This episode of Cover Brand is packed with actionable insights on how to break that bottleneck and scale your company’s brand. Special guest Lindsay Sutula shares her firsthand experience rebranding from Satula Marketing to Top Fox to escape the “founder’s trap.” Host Ethan Decker explains how and why to create a brand succession plan—so your company becomes more than just you.Listeners will walk away with proven tactics for separating personal and company brands, the critical questions to ask as you scale, and why you don’t need to be Steve Jobs to make your brand bigger than yourself. If you want your brand to outlast and outgrow your involvement, this episode is a must-listen!Main Topics Discussed:How cover songs connect to branding and reinventionThe challenge of transitioning from a founder-led brand to a lasting company brandTop Fox Marketing’s journey from Satula Marketing and lessons learnedThe importance of brand succession planningBuilding trust and credibility as a professional services firmThe founder’s voice as both a growth engine and a potential ceilingKey strategies for scaling beyond your personal reputationReal-world examples from the music and business world (Apple, Ogilvy, Duarte)Quick wins for making your company brand more salient than your ownPractical tips you can implement right nowLinks to Additional Resources:Top Fox MarketingThe E-Myth Revisited by Michael GerberDuarte, Inc. – Communicate with ImpactSound of Silence – Disturbed CoverReady to future-proof your brand and build a business that lasts beyond your personal name? Start crafting your own brand succession plan today—whether you’re a solo consultant or looking to scale an agency. Connect with us and share your next steps, or reach out for advice on taking your brand to the next level!Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com Hosted on Acast. See acast.com/privacy for more information.

There are no comments yet.

Please log in to write the first comment.