What is "Brand"? with Marc Wallace

In this episode of Cover Brand, Ethan Decker sits down with Marc Wallace, a Vistage master chair and seasoned executive coach, to discuss the multifaceted world of branding. What is a brand? How is it defined? How do different elements like logos and reputation play into a company's overall image? Listeners will gain insights into the importance of both "Big B" branding, which encompasses a company's entire reputation, and "Little b" branding, which involves the tangible elements like logos and colors. Through engaging anecdotes and examples from industry giants like Starbucks and Apple, discover how these two sides of branding can work together to create a robust brand identity. Whether you're a seasoned marketer or a small business owner, this episode will equip you with the knowledge to enhance your brand's presence in the market.Main Topics:Understanding the dual nature of branding: Big B vs. Little bThe importance of logos, colors, and mascotsReal-world examples: Starbucks, Apple, McDonald’s, and GEICOThe role of reputation in brandingConsistency and reliability as keys to strong brandingDon't just listen—apply these insights to make your brand stand out in a crowded market. Recognize the power of both your visible brand elements and your reputation to create a holistic brand strategy.Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!Castmagic and Descript used to create drafts and then edited with human eyes, ears, and hands. Produced by BiCurean.com Hosted on Acast. See acast.com/privacy for more information.

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