Building Back A Bakery Brand After Bankruptcy

From the flavors of Thanksgiving in uncommon formats to priceless paintings covered in canned soup, the NOSH team talks about chaos in the food world. Then in this week’s interview NOSH editor Carol Ortenberg talks to Jason and Mia Bauer, founders of Crumbs Bakeshop, about relaunching the popular bakery brand and shifting it from a brick-and-mortar model to a CPG line of treats. In this episode: 0:45 - Carol, Jeff and Lukas talk about making new Thanksgiving traditions around savory soda flavors, THC gravy and turkey ice cream. 5:53 - Lukas tells the team about the trouble Tyson’s recently appointed CFO, John Tyson, has found himself in after a wild night on the town in Arkansas. 8:05 - Jeff discusses how canned soup and fine art have found their way into the discussions on climate change. 10:20 - Carol explains how the cyberattack on Maple Leaf Foods might impact meat pricing in the coming months. 14:50 - Crumbs co-founders Mia and Jason Bauer talk to Carol about bringing the brand back from bankruptcy and the differences between running a CPG business as opposed to a retail baker shop. About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

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