Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel

In this episode: On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand. Show Highlights: 0:15 - Mexican food brand Tia Lupita has been acquired by Vilore Foods, distributor of Jumex beverages and other Hispanic brands. Monica unpacks terms of the transaction. 1:30 - Coca-Cola is launching a line extension of its namesake soft drinks with cane sugar, and Pepsi announced plans to debut a prebiotic cola. Brad explains what these innovations mean for the market. 4:15 - Following the meltdown of low-carb bagel maker BetterBrand, Hero rose to the occasion, filling shelves with its take on the breakfast staple. Monica shares more details on how a competitor’s collapse benefited the better-for-you baker. 7:10 - Health-Ade Kombucha has sold to Generous Brands. Brad spills the tea on the deal. 8:30 - Forget battery-flavored chips and “Spaghett-cicles.” Liquid Death is entering the energy drink segment – with what it claims is a “sane” level of caffeine.  About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

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