Gather-ing New Routes To Market

On this week’s show, NOSH editor Carol Ortenberg, reporter Adrianne DeLuca and editor-in-chief Jeff Klineman waffle between the various ways gluten-free brands are cooking up new breakfast lines. They also discuss the impending auction of Cali’flour Foods and news that Perfect Day’s CPG arm has found a new home. Later, Carol sits down with Mia Medina, founder and CEO of Gather Brands, to discuss the current retail environment as well as opportunities and issues brands face as they scale distribution. Show Highlights: 01:54: Will it waffle? According to gluten-free frozen breakfast makers that answer is a definitive ‘Yes.’ The team discusses new innovation strategies Banza and Brazi Bites are testing in the breakfast set.  09:03: The frozen aisle is red hot… with deals that is. What led two entrepreneurial brands to seek new ownership? For one, it was not a matter of choice and for the other, revenue growth may have been a key reason.  18:56: How does a non-traditional broker assess potential emerging brand partners? Mia Medina shares the different levers she looks at to determine when it's the right time to work with a startup food maker and what opportunities she sees ahead of them.  31:26: Deductions can be near-deadly to a young company and handling them in a timely fashion is an absolute necessity. Mia talks through the effective strategies she has seen in curbing chargebacks.   “A lot of retailers want to be first to market with local brands, some don't, and some actually really want to see a sales story that it's going to move once they put it on shelf. Knowing who those ones are that want to be first to market – that's the fun part.”  - Mia Medina About The NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

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