How Food Brands Can Win on Amazon Prime Days

On this week’s show, the team debriefs on its trip to Natural Products Expo East in Philadelphia and then sorts through the news around the White House and FDA’s evolving definition of “healthy.” NOSH editor Carol Ortenberg chats about Amazon’s first Prime Early Access Sale (or PEAS) with Chris Moe, the president and co-founder of the Amazon consulting group Cartograph. The two discuss how brands can utilize the ecommerce giant’s new day-long sale to build more visibility and velocity among potential consumers. In this episode: 00:58: The NOSH team discusses trends they saw among food brands at last week’s Expo East, noing an emphasis on regenerative agriculture claims as well as product innovation versus rebranding and reinvention. Then NOSH reporter Adrianne DeLuca tries to sift through the FDA’s proposed new food label definition of “healthy”. 07:28: NOSH editor Carol Ortenberg chata with Cartograph’s Chris Moe about Amazon’s first Prime Early Access Sale happening on October 11. The conversation covers how some seasonal buying trends happen earlier than one might think and finding ways to reach new customers is one of the most important aspects of big ecommerce retail events.

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