Why Tony's Chocolonely Married Its Mission To Commercial Success

On this week’s show, NOSH editor Carol Ortenberg, reporter Adrianne DeLuca and editor-in-chief Jeff Klineman drum up some girl dinner alternatives and run down recent legislative and M&A news from the plant-based sector. Later, Adrianne chats with Tony’s Chocolonely Mission Guardian Anne-Wil Dijkstra about why the company put a new corporate structure in place to protect its mission. Dijkstra also provides advice about how emerging impact-driven brands can take steps to secure the success of their own mission.  Show Highlights: 01:05: Girl Dinner or Dad Bod Dinner? Hear the NOSH team’s take on the new TikTok trend, how it is showing up on e-commerce platforms and the opportunities they see for CPG brands to latch onto. 07:33: Between the introduction of the PLANT Act to Congress and the sale of Alpha Foods, plant-based industry news has been plentiful this week. The team runs through some highlights of the new legislation and key details about Alpha’s sale. 18:19: It's been two months since Tony’s Chocolonely implemented an independent, legally binding corporate structure to protect its mission to improve the cocoa supply chain. Anne-Wil explains the motivation behind that effort and how it will evolve as Tony scales its impact. 28:16: Open-sourced processes and ideas are also at the heart of the chocolate maker’s mission. Listen in to hear Anne-Wil’s take on when emerging brands should look to lock in their impact goals and why she believes they can do so even with limited resources. “You need growth to inspire others – for that you need to have a commercially successful business case. It doesn't have to be “or”... Money is a means to go towards your vision. We need a world with profitable organizations that have a positive impact. That's how we change the world for the better.” -Anne-Wil Dijkstra About The NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

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