Crack It In An Hour
Episodes
Holiday Special: Old episodes, new takes
23 Dec 2025
Contributed by Lukas
It’s the Holiday Special, which means normal rules do not apply. In this episode Jesse, Simon, and Romain crack open five past topics — Aging, Sle...
Will the great mall revival ever happen?
16 Dec 2025
Contributed by Lukas
The American mall didn’t die overnight—it slowly lost its reason to exist. In this episode, Jesse, Simon, and Romain unpack how overbuilding, e-co...
How do you make bold choices? — ft. Alix Petit
09 Dec 2025
Contributed by Lukas
Why do some people leap while others freeze? In this episode, Romain, Jesse and Simon team up with French entrepreneur Alix Petit, founder of Heimston...
America has a drinking problem.
02 Dec 2025
Contributed by Lukas
Drinking isn’t down because indulgence is down — it’s down because the entire culture around it is cracking. In this episode, Jesse, Simon and R...
Can social be good again?
25 Nov 2025
Contributed by Lukas
Social used to be… social. Remember that? Before everything became an ad, a performance, or a perfectly-filtered version of life? In this episode, B...
What writing does that texting can't.
18 Nov 2025
Contributed by Lukas
The written word is pretty powerful. Some people may complain about the time it takes or the process of, but maybe that's entirely the point. In this ...
Is driving still freedom?
11 Nov 2025
Contributed by Lukas
Driving used to be a right of passage, a symbolic moment of attaining a new level of freedom on your journey towards adulthood. But things are changin...
Is travel still fun? — ft. Jesper Andréasson
04 Nov 2025
Contributed by Lukas
Travel used to be about discovery, or relaxation or adventure. But lately the process of travel has started to feel like a hassle that gets in the way...
Is Candy Corn the Marmite of candy?
28 Oct 2025
Contributed by Lukas
Candy corn. The words alone typically spark a big reaction either positive or negative, but the story goes deeper than that. While the candy industry ...
Tupperware...?
21 Oct 2025
Contributed by Lukas
Tupperware. Some people remember it as THE reusable storage brand...others simply know it as a name for reusable storage but didn't know it was an act...
Why is dating so miserable? — ft. Sarah Jenkins
14 Oct 2025
Contributed by Lukas
Everyone says dating has never been easier...apps, algorithms, endless choice. But if that’s true, why does it feel so hard, so awkward, so… miser...
Eat more ice cream.
07 Oct 2025
Contributed by Lukas
I scream, you scream we all scream for ice cream...well we used to scream a lot more. It turns out ice cream has actually been on the decline for a wh...
The big deal with small talk.
30 Sep 2025
Contributed by Lukas
Small talk might seem like, well, a small thing but did you know that small talk has been proven to boost mood, make people more receptive to outside ...
Is it ok to want nice things?
22 Sep 2025
Contributed by Lukas
Humans are a paradox. A collection of wants and needs that run directly into each other and make no sense. In this episode we dive directly into one o...
Where does tennis go from here?
15 Sep 2025
Contributed by Lukas
Tennis is in an interesting situation. For all intents and purposes the sport itself is doing well. People continue to play it and engage with its big...
Is the algorithm ruining creative aspiration? — ft. Chris McPherson
08 Sep 2025
Contributed by Lukas
The Algorithmic Aesthetic. It's a thing that has gone beyond your social feed to inform just about everything. The long and short of it is that in a w...
How do we get people to eat together again?
02 Sep 2025
Contributed by Lukas
Only 30% of families eat dinner together, 46% of all U.S. meals are eaten alone. Besides just being a little sad, there are bigger reasons why this is...
Does everyone misunderstand Miami?
25 Aug 2025
Contributed by Lukas
When you think of Miami do you think of South Beach, cruises and cocaine or do you think about a growing and dynamic business capital with an enticing...
Why aren't you seeing your doctor?
19 Aug 2025
Contributed by Lukas
Most people don't see the doctor enough. Both when they DEFINITELY SHOULD and when they have their scheduled annual check ups and such. Sooooo why is ...
The lost art of conversation — ft. Dany Lennon.
12 Aug 2025
Contributed by Lukas
Once upon a time, phone calls were spontaneous, joyful, and the heartbeat of our social lives. Now? They’re either scheduled like a dentist appointm...
Where are the vegetables?
05 Aug 2025
Contributed by Lukas
Only 1 in 10 adults eat the amount of veggies they're supposed to. And over the last decade vegetable consumption keeps dropping. So what's the deal? ...
Is a college degree worth it?
29 Jul 2025
Contributed by Lukas
In this episode the team sits down to discuss the future of college education and the value of a degree. There's no denying what college is capable of...
The most popular activity that no one watches.
22 Jul 2025
Contributed by Lukas
Simon loves a great market opportunity, and in this episode he thinks he found one. There's an activity that half of the U.S. participates in, continu...
Can in-person retail win customers back? — ft. Yann Caloghiris
15 Jul 2025
Contributed by Lukas
In-person retail has taken a beating recently. When you have the convenience of online shopping then the haymaker of the Covid shutdown, it's no surpr...
We gotta get back to nature.
08 Jul 2025
Contributed by Lukas
This probably won't shock anyone but it turns out the natural world is incredibly good for us. Even just a walk around your block, breathing some fres...
How do we make money make sense?
01 Jul 2025
Contributed by Lukas
Only 48% of Americans can answer basic financial literacy questions. 43% of Americans don't know what a 401k is. It probably comes as no surprise this...
Take your dang vacation!
24 Jun 2025
Contributed by Lukas
Chances are you don't use all your vacation time. It could be fear of looking like a slacker, being "too busy" or just wanting to feel valued. But did...
Do you need to play more?
17 Jun 2025
Contributed by Lukas
On this episode Jen Costello, the Global Chief Strategy Officer at TBWA Worldwide joins the gang to talk about Play. While most people assume it's the...
Who's gonna clean up all the dog crap?
10 Jun 2025
Contributed by Lukas
As a society we have huge love and affection for our dogs...but less so for cleaning up after them. On this episode Jesse, Romain and Simon try to fig...
Movie theaters. They miss you.
03 Jun 2025
Contributed by Lukas
Everyone loves movies...but movie theaters? Well, people have never really gone back the way they did before the pandemic. In this episode of Crack it...
Have we lost the magic of magic?
27 May 2025
Contributed by Lukas
From the golden age with Houdini front and center, to the post 9/11 world of David Blaine and Criss Angel, the magic industry has seen some huge momen...
The Return Of The Roadtrip — ft. Joe Staples
20 May 2025
Contributed by Lukas
The open road has always held a romantic place in the hearts and minds of Americans, but with the exotification of vacations and the want for people t...
The Big LA Comeback
13 May 2025
Contributed by Lukas
Between the fires to start the year, the hard times of the movie industry, an exodus of people leaving Los Angeles for other places and a general not-...
How do we fix the sleep crisis in America?
07 May 2025
Contributed by Lukas
35% of US Adults sleep less than 7 hours. 73% of US high school students don’t get enough sleep on school nights. The sleep deficit America is deali...
Make aging something to look forward to.
07 May 2025
Contributed by Lukas
Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making eve...
Bring Aerobics back!
07 May 2025
Contributed by Lukas
Leotards, leg warmers, coordinated dancercise! In the first episode of Crack It, Simon wants to bring the glory days of aerobics back to the world and...