The State of Outbound in 2025: Nurture is King

Outbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data.In this episode, Todd Busler, Co-Founder and CEO of Champify, explores the shifts in outbound sales, particularly the move from traditional email tactics to more personalized approaches. He discusses how cold calling is making a comeback, but with smarter, data-driven strategies behind it. Todd also shares insights on the role of centralizing outbound efforts and why volume-driven plays just aren’t cutting it anymore.It’s a thought-provoking discussion on what’s working in 2025 and beyond, and how companies can adapt their outbound strategy for better results.In this episode, you’ll learn:How the outbound sales landscape is changingWhy leveraging first-party data is key to successThe growing importance of smarter cold calling strategiesThings to listen for: (00:00) Introduction(02:06) The shift from email to cold calls(04:17) Centralized AI-first outbound model explained(05:59) Why automation is losing effectiveness(07:03) Leveraging first-party data for outreach(09:02) Re-engaging closed lost opportunities(11:10) Using closed data for re-engagement(13:52) Why first-party data gives an edge(16:53) The future of personalized outbound outreach

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