Cracking Outbound
Episodes
Why Curiosity, Not Cold Calls, Drives Pipeline Today with Harry Monkhouse
25 Nov 2025
Contributed by Lukas
Harry Monkhouse runs global outbound at LastPass, where most people still know them as a password manager. But with 35M+ users and a brand-new B2B pro...
How To Create Accountability Without Burning Out Your Sales Team with Jade Campbell
11 Nov 2025
Contributed by Lukas
Few people have reshaped an outbound culture quite like Jade Campbell.Now leading mid-market sales at Envoy, she’s spent the last six years building...
What Great Founders Get Wrong About Sales with Liam Mulcahy
28 Oct 2025
Contributed by Lukas
Few people have observed as many go-to-market strategies as Liam Mulcahy.The Operating Partner at Kleiner Perkins has led sales at MongoDB, helped fou...
Finding Green Space in Complex Sales Orgs with Scott Peyser, VP-Ops at CBTS
14 Oct 2025
Contributed by Lukas
Outbound success doesn’t come from working harder; it comes from focusing smarter.In this conversation with Todd Busler, Scott Peyser discusses how ...
What It Took to Get 400 New Customers a Month with Terry Falk
23 Sep 2025
Contributed by Lukas
Many sales leaders come from quota-carrying roles. Terry Falk started as a corporate lawyer.Now VP of Software Sales at 8am, he oversees a team closin...
Making Your Sales Process the Product with Meredith Chandler
16 Sep 2025
Contributed by Lukas
Most outbound messaging gets ignored, Reps miss their quota, and the pipeline suffers. Why is this happening?Meredith Chandler, Head of Sales at Align...
The Outbound Experiment That Made LinkedIn Recorded Future’s Top Channel
09 Sep 2025
Contributed by Lukas
Outdated prospecting playbooks are holding back pipeline growth.Bridget Conneely, Director of NA Business Development at Recorded Future, joins Todd B...
Inside the Inbound-to-Outbound Transformation at ChurnZero
02 Sep 2025
Contributed by Lukas
ChurnZero turned an inbound-heavy team into an outbound machine.Sarah Kiley, Chief Sales Officer at ChurnZero, joins Todd Busler to share how she tran...
How Seismic builds high-performing teams through pipeline ownership
26 Aug 2025
Contributed by Lukas
Discipline and ownership are the fuel that drives winning sales teams.Toby Carrington, Chief Business Officer at Seismic, joins Todd Busler to share h...
Why Stage Two Opportunities Creation is the Lifeblood of any Sales Org
19 Aug 2025
Contributed by Lukas
When you’ve been coached by the best, you carry that torch forward.David Boyle, founding partner at RevCentric Partners, shares how a passion for en...
Every Team Needs Rigor Around Their Rebound Funnel
12 Aug 2025
Contributed by Lukas
Brian Hamor, CEO of BuyerExperience, shares how a missing answer in a board meeting sparked the idea for his company. He recounts his transition from ...
How a former IT buyer rebuilt sales from the inside out
05 Aug 2025
Contributed by Lukas
Rick Kickert, co-founder and CEO of revlogic, joins Todd Busler to share how his time managing million-dollar budgets shaped a radically different app...
The Outbound Overhaul That Cut Ramp Time in Half and grew pipeline 142% in 3 months with Kyle Asay
29 Jul 2025
Contributed by Lukas
Kyle Asay, VP of Global Growth Sales at LaunchDarkly, shares how he revamped the company’s outbound motion during his first few quarters. He outline...
How Highspot Scaled and Restructured Outbound - A Decade Long Journey for SDR Leader, Austin Hitchcock
22 Jul 2025
Contributed by Lukas
More pipeline doesn’t always mean more revenue.Austin Hitchcock, Senior Director of Account Development at Highspot, joins Todd Busler to reveal how...
Mastering Outbound Strategy: Tactical tips from founding AE turned CRO in 2.5 years
15 Jul 2025
Contributed by Lukas
Isaiah Crossman, former CRO at Tropic, shares his unique journey from account executive to sales leader, discussing how he led his team through explos...
“Empathetic, but firm” – Sales Leadership principles from one of the best CROs in tech
08 Jul 2025
Contributed by Lukas
Ryan Heinig, Chief Revenue Officer at 2X, shares his journey from leading top B2B SaaS companies like Qlik and AppDynamics to shaping outbound strateg...
Reimagining Sales Leadership via a Non-Traditional background to multi billion dollar IPO with Em Daigle
01 Jul 2025
Contributed by Lukas
Understanding your buyer changes everything.In this episode, Todd Busler sits down with Em Daigle, Founder & Chief Automation Officer at OTTO-MATE...
The State of Outbound in 2025: Nurture is King
24 Jun 2025
Contributed by Lukas
Outbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data.In this episode, To...
Rob Anderson on Fixing the Grenade Toss: Systems That Push SDRs Beyond Just Booking Meetings
17 Jun 2025
Contributed by Lukas
Building a successful sales team goes beyond just numbers.Rob Anderson has built outbound programs at some of the most respected names in SaaS, from s...
How John Ley Built Brex' Sales Enablement Playbook and Advice for Other Enablement Leaders
09 Jun 2025
Contributed by Lukas
How to lead enablement by fixing what’s actually slowing your team down.In this episode, Todd Busler talks with John Ley, Sr. Director of GTM Strate...
Low Ego and High Adaptability – The Secret to Staying in Seat from $0 to $100M
27 May 2025
Contributed by Lukas
Becca Lindquist, Vice President for the Americas at dbt Labs, tells Todd Busler how she helped grow the company from under $1M to over $100M in ARR, a...
Scale Outbound Sales with One Clear Metric, Andrew Berger
13 May 2025
Contributed by Lukas
How to rethink outbound by focusing on quality, efficiency, and what actually moves the needle.In this episode, Todd Busler sits down with Andrew Berg...
The 6 Ingredients to Cracking Outbound
29 Apr 2025
Contributed by Lukas
Creating a winning outbound sales culture starts with the right ingredients.In this episode, Todd Busler, Co-Founder and CEO of Champify, breaks down ...
Why AEs Should Own Their Pipeline With Multiple Time with CRO Zack Sikora
22 Apr 2025
Contributed by Lukas
What actually makes an outbound sales engine run at the enterprise level?In this episode, Todd Busler sits down with Zack Sikora, GVP of Sales at Benc...
The Caveman Strategy for Modern Sales
15 Apr 2025
Contributed by Lukas
How to build a SaaS company from scratch with a sales-focused mentality from day 1.In this episode, Todd Bustler talks with Alex Olley, Co-Founder and...
How to Build the Scaffolding for a Winning Sales Team with Mark Niemiec
15 Apr 2025
Contributed by Lukas
Building a sales system that drives repeatable growth takes structure.In this episode, Todd Busler talks with Mark Niemiec, CRO at Salesloft, about th...
Outbound Isn’t Dead, So Let’s Crack It Open
19 Mar 2025
Contributed by Lukas
How do the best companies build outbound machines that actually work?If you think outbound is dead, you’re either lying or you’re bad at it.I’m ...