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Cracking the Code

Building Strong Customer Relationships: Part 1

09 Jun 2025

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Why do the “right” words to a customer sometimes fail to produce results? Techs often start with a concept, a maintenance agreement or a diagnosis, that can often fall on deaf ears. The outcome-focused nature of sales can lead to rigid interactions and stop technicians from following their instincts that creates that magic piece of […] The post Building Strong Customer Relationships: Part 1 first appeared on My Contractor University | Dashboard.

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