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Cracking the Code

How Menu Pricing Unlocks Trust, Transparency & Sales

26 Oct 2025

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Too many contractors still rely on quote-driven sales processes that often cause confusion and slow sales momentum, sometimes to a screeching halt. This week on Cracking the Code, Drew Cameron and Russ Horrocks of Flow Odyssey explore a more customer-focused way to sell: menu pricing. Together, they unpack how menu pricing simplifies decisions for homeowners […] The post How Menu Pricing Unlocks Trust, Transparency & Sales first appeared on My Contractor University | Dashboard.

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