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Cracking the Code

The Psychology Behind Buying HVAC: Part 1

21 Jul 2025

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What really makes homeowners say “Yes,” when making HVAC purchasing decisions? It’s not always about the price — it’s about the feeling behind your purchase. Even when homeowners trust the contractor and want a better system, that initial sticker shock can trigger doubt and stall the sale. So how do you keep customers engaged without […] The post The Psychology Behind Buying HVAC: Part 1 first appeared on My Contractor University | Dashboard.

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