The Anou: Re-Centering Craft Around the Artisan

As one of the world’s largest employers, the craft sector needs to have more meaningful dialogue on how we collectively drive more measurable impact - and what that can mean for millions of craftspeople around the world. In our third conversation, Harper and Benita sit down with Hamza Cherif D'Ouezzan, Managing Director of The Anou and Rachida Ousbigh, founder of Cooperative Tiglmamin and member of the management team of The Anou to talk about their artisan direct model. Take a listen to our conversation where we discuss: The role of the middleman Who reaps the benefits of mark-up in artisan sourcing Community organizing vs. top down traditional international development models The need for design intervention Sustainability in the craft sector The Anou Follow us on Instagram, LinkedIn, or visit our website, ⁠Craft:Impact ⁠ Music by ⁠Sloe Pink⁠

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