Craft of Consulting Podcast
Activity Overview
Episode publication activity over the past year
Episodes
Five Tips That Make the Most Difference for Your Consulting Business—with Deb Zahn
01 Jan 2024
Contributed by Lukas
Host Deb Zahn shares her top 5 tips for building a consulting business in her final regular episode.
Implementing and Optimizing Key Consulting Systems—with Danielle McGinnis
25 Dec 2023
Contributed by Lukas
Danielle McGinnis shares critical steps for implementing and optimizing two key systems so they help you get and delight more clients and keep your co...
Go-To Business Development Strategies—with Gemma Francis
18 Dec 2023
Contributed by Lukas
Gemma Francis shares what business development "persona" to cultivate that makes getting clients easier as well as a wealth of other business developm...
What Consulting Clients Really Want—with Heather Gates
11 Dec 2023
Contributed by Lukas
Consulting client Heather Gates shares what makes her want to hire, select, and rehire a consultant and what creates an exceptional client experience.
Evolving a Consulting Business Over Time—with Hoda Shawky
04 Dec 2023
Contributed by Lukas
Hoda Shawky shares how she started and evolved her consulting business over three years and the decisions that enabled her to be successful.
Two Big Announcements—with Deb Zahn
27 Nov 2023
Contributed by Lukas
Host Deb Zahn shares two big announcements that will help you get consulting business and are about this podcast.
Documenting As a Path to Freedom—with Whitney Tatum
20 Nov 2023
Contributed by Lukas
Whitney Tatum shares how she helps small businesses gain freedom and revenue through documenting what they do and getting it all out of the head of th...
The Power and Perils of Using ChatGPT in Your Consulting Business—with Greg Baker
13 Nov 2023
Contributed by Lukas
Greg Baker talks about what ChatGPT can do to boost your consulting business, some of common mistakes to avoid, and potential benefits and concerns wi...
Being a Go-To Source of Knowledge and Wisdom for Your Market—with Terry Chevalier
06 Nov 2023
Contributed by Lukas
Terry Chevalier shares his strategies for being a go-to resource for companies by digesting and organizing must-have information about what's happenin...
Going Deeper by Bringing Mental Health and DEI Together—with Ymani Hawkins
30 Oct 2023
Contributed by Lukas
Ymani Hawkins shares why and how she built a consulting practice marrying mental health with diversity, equity, and inclusion.
Amping Up Success with a Design Consultant—with Michelle Fox
23 Oct 2023
Contributed by Lukas
Michelle Fox shares how her path to becoming a creative social entrepreneur and how design consultation can create more success for your consulting bu...
Helping Consulting Clients Get the Steps to Results Right—with Eva Higgins
16 Oct 2023
Contributed by Lukas
Eva Higgins shares how she helps clients achieve results through attending to people, processes, and performance and gives fabulous advice to new cons...
Solving a Consulting Business Pipeline Crisis—with Deb Zahn
09 Oct 2023
Contributed by Lukas
Host Deb Zahn shares approaches and strategies for solving an immediate consulting business pipeline crisis.
Building a Consulting Business That Fits the Role You Want to Play—with Jessica Lackey
02 Oct 2023
Contributed by Lukas
Jessica Lackey shares insights and strategies for building and scaling a consulting business with you playing the role you truly want. She also shares...
Outsourcing to Get Your Life Back and Your Consulting Business Flourishing—with Gina Cotner
25 Sep 2023
Contributed by Lukas
Gina Corner shares strategies for what and how to outsource so you are freed up to do what you are best suited to do while still growing your business...
Practicing Self-Care for Mental and Business Wellbeing —with Dr. Scott Thomas
18 Sep 2023
Contributed by Lukas
Dr. Scott Thomas shares strategies for practicing self-care as a way to support your mental health and consulting business.
Three Capabilities to Cultivate for Success—with Deb Zahn
11 Sep 2023
Contributed by Lukas
Host Deb Zahn shares three things that all consultants should foster in themselves to serve clients better and create a sustainable and profitable con...
Walking in Our Clients' Transformation Shoes—with Barbara Ray
04 Sep 2023
Contributed by Lukas
Barbara Ray shares how her consulting firm transformed in ways that they help clients do, what it took to do it well, and how it informs how they serv...
The Power of Positioning Your Consulting Business—with Guillaume Wiatr and Deb Zahn
28 Aug 2023
Contributed by Lukas
Guillaume Wiatr and Deb Zahn talk about what positioning means, why it matters, and how to do it well so your consulting business for succeeds.
Getting Consulting Clients from Design to Results—with Katie Butler
21 Aug 2023
Contributed by Lukas
Environmental consultant Katie Butler shares her strategies for helping clients figure out the results they want all the way through evaluating if the...
Embracing Your Naivete and Increasing Your Consulting Impact—with Joshua Berry
14 Aug 2023
Contributed by Lukas
Joshua Berry shares the benefits of embracing chosen naivete and emphasizing impact as the second ROI for your consulting business.
Building a Healthy Self-Employed Ecosystem—with Jeffrey Shaw
07 Aug 2023
Contributed by Lukas
Jeffrey Shaw shares strategies for building a healthy self-employed ecosystem that supports your consulting business and your life.
Protecting Your Consulting Business Legally—with Sarah Swank
31 Jul 2023
Contributed by Lukas
Lawyer Sarah Swank share why having a legal professional help protect and support you and your consulting business is so critical and the many benefit...
Breaking Through Your Financial Upper Limit Barrier—with Sarah Walton
24 Jul 2023
Contributed by Lukas
Coach Sarah Walton talks about the ways you may be limiting your ability to make good money as a consultant and how to break through those barriers to...
Helping Organizations with People and Culture Strategies—with Maheen Shafiabady
17 Jul 2023
Contributed by Lukas
Maheen Shafiabady shares her strategies for helping organizations become more effective by focusing on their people and cultures.
Managing the Fear of Rejection—with Deb Zahn
10 Jul 2023
Contributed by Lukas
Host Deb Zahn shares why not letting fear of rejection take over your thinking and actions is critical for having the consulting business and life you...
Building Narrative Power for Your Consulting Business—with Guillaume Wiatr
03 Jul 2023
Contributed by Lukas
Guillaume Wiatr shares how to build narrative power and help them gain more focus, inspiration, and traction in their consulting business and with cli...
Marketing Your Consulting Services Effectively—with Michael "Buzz" Buzinski
26 Jun 2023
Contributed by Lukas
Marketing expert Michael "Buzz" Buzinski shares his go-to strategies for marketing service-based businesses and how to avoid common missteps.
Giving Potential Clients a Clear Path to Buying from You—with Deb Zahn
19 Jun 2023
Contributed by Lukas
Host Deb Zahn breaks down why having a clearly defined call to action that tells clients what to do next to buy from you is so essential and gives exa...
Coaching Leaders and Engaging Consulting Clients—with Janet Livingstone
12 Jun 2023
Contributed by Lukas
Leadership coach Janet Livingstone shares her secrets for coaching leaders and modeling new ways of working together when engaging with consulting cli...
Closing the Confidence Gap for Consultants—with Kelli Thompson
05 Jun 2023
Contributed by Lukas
Coach Kelli Thompson shares strategies for closing confidence gaps that hold you back from having the consulting business and life you want.
Using Layers to Build Your Consulting Price—with Deb Zahn
29 May 2023
Contributed by Lukas
Host Deb Zahn shares the layers she uses to build the prices for her consulting services, regardless of the pricing model.
Questioning Your Stories About Pricing—with Deb Zahn
23 May 2023
Contributed by Lukas
Host Deb Zahn talks about how to interrupt and interrogate the stories you are telling yourself that cause you to underprice yourself and replace thos...
Data Therapy and Evolving Your Offers—with Shelby Chartkoff
15 May 2023
Contributed by Lukas
"Data Therapist" Shelby Chartkoff shares how she helps her consulting clients get and use data to drive the results they want and how she constructed ...
Social Media Marketing for Your Consulting Business—with Nika Stewart
08 May 2023
Contributed by Lukas
Expert Nika Stewart shares strategies for using social media marketing to build your consulting business. She also dives into why and how to use live ...
Getting Creative About Your Path to Financial Health—with Mark Willis
01 May 2023
Contributed by Lukas
Financial expert Mark Willis shares strategies for getting clear about what you want your money to do for you and creative ways to achieve your financ...
Client Acquisition for Exhausted Entrepreneurs—with Malla Haridat
24 Apr 2023
Contributed by Lukas
Sales expert Malla Haridat shares a host of strategies for getting comfortable and clear enough to get the clients and income you need.
Scaling Your Consulting Business Through Digitized Advice—with Stefan Debois
17 Apr 2023
Contributed by Lukas
Stefan Debois shares how to give consulting clients value faster and scale your business by offering digital products and advice.
Deciding What You Do—and Don't Do—as a Consultant—with Chandler Arnold
10 Apr 2023
Contributed by Lukas
Consultant Chandler Arnold shares how he approached narrowing down what we would do as a consultant and identifying and communicating what he would no...
How to Pivot to Do Something New as a Consultant—with Deb Zahn
03 Apr 2023
Contributed by Lukas
Host Deb Zahn shares critical steps to pivoting to a new market, niche, or offer.
Developing the Habit of Getting Consulting Clients—with Deb Zahn
27 Mar 2023
Contributed by Lukas
Host Deb Zahn talks about how to form and sustain the habit of doing business developing and key factors you can work with to do so.
Managing Your Consulting Business with Two Critical Systems—with Danielle McGinnis
20 Mar 2023
Contributed by Lukas
Business systems expert Danielle McGinnis talks about what well-set up Customer Relationship Management (CRM) and Project Management systems can do fo...
Keeping Relationships Primary in Your Consulting Business—with Deb Zahn
13 Mar 2023
Contributed by Lukas
Host Deb Zahn talks about how to apply a key principle about relationships when building your consulting business.
Lessons From Working Independently—with Steven Cristol
06 Mar 2023
Contributed by Lukas
Steven Cristol shares lessons about how to decide if working independently is right for you and, if so, how to enjoy the benefits of it while avoiding...
Deciding Not Defaulting in Your Consulting Business—with Natalie Eckdahl
27 Feb 2023
Contributed by Lukas
Natalie Eckdahl debunks some consulting business have-tos, including the need to have an email list, and encourages making decisions that work best fo...
Discovering Your Special Sauce as a Consultant—with Andrea Mantsios
20 Feb 2023
Contributed by Lukas
Consultant Andrea Mantsios shares how she discovered what her special sauce as a consultant is and what magic it creates in her interactions with clie...
Getting The Most From Your Tax Deductions—with Wendy Barlin
13 Feb 2023
Contributed by Lukas
Tax strategist Wendy Barlin shares her advice for keeping more money in your pocket by taking the tax deductions you are allowed and keeping your fina...
Embracing Your Buyers—with Deb Zahn
06 Feb 2023
Contributed by Lukas
Host Deb Zahn explains why embracing the term "buyer" and diving into what influences buyers to buy what you offer can make your consulting business s...
Wowing Your Clients with Concept Illustrations—with Jade Miller
30 Jan 2023
Contributed by Lukas
Communications expert Jade Miller shares how she helps consultants and facilitators impress their clients and up their marketing game by creating visu...
How to Make Decisions About Your Consulting Business—with Julie Ballard
23 Jan 2023
Contributed by Lukas
Consultant Julie Ballard shares how she carefully weighed many options and then made a slew of decisions to launch and grow her consulting business.
The Realities and Direction of Diversity, Equity, Inclusion, and Justice Consulting—with Dr. Amie "Breeze" Harper
16 Jan 2023
Contributed by Lukas
Direction of Diversity, Equity, Inclusion, and Justice (DEIJ) consultant Dr. Amie "Breeze" Harper shares how she works with organizations realize mean...
Validating and Selling a Product for Your Consulting Business—with Suzy Haber Wakefield
09 Jan 2023
Contributed by Lukas
In part 2 of a 2-part episode, I coach consultant Suzy Haber Wakefield on how to make decisions about how to validate and sell a product for her consu...
Developing a Product for Your Consulting Business—with Suzy Haber Wakefield
02 Jan 2023
Contributed by Lukas
In part 1 of a 2-part episode, I coach consultant Suzy Haber Wakefield on how to make decisions about what to offer as a product for her consulting bu...
Getting Consulting Business in the New Year—with Deb Zahn
26 Dec 2022
Contributed by Lukas
Host Deb Zahn shares a process for assessing business opportunities and taking action to get more consulting business more reliably in the new year.
Minding Your Money and Money Mindset—with Danielle Hayden
19 Dec 2022
Contributed by Lukas
Financial expert Danielle Hayden shares strategies for building a profitable, sustainable consulting business by being the boss of your finances and c...
Helping Companies Achieve Sustainability Goals—with Eloisa Marquez-Gonzalez
12 Dec 2022
Contributed by Lukas
Consultant Eloisa Marquez-Gonzalez works with companies to define and achieve sustainability goals by helping them at the intersection of their people...
Adding Paid Public Speaking to Your Consulting Revenue Mix—with Grant Baldwin
05 Dec 2022
Contributed by Lukas
Expert Grant Baldwin shares strategies for getting paid speaking engagements and using them to boost your revenue.
Hiring Virtual Assistants to Get More Freedom and Flexibility—with Kristy Yoder
28 Nov 2022
Contributed by Lukas
Kristy Yoder talks about how Virtual Assistants can make your consulting business easier to manage and scale and how best to hire and work with one.
Building a Consulting Business That Frees You—with Carlos Adell
21 Nov 2022
Contributed by Lukas
Carlos Adell shares his strategies for constructing a consulting business that doesn't just rely on you but still fosters human connections.
Achieving Diversity, Equity, and Inclusion Outcomes—with Lily Zheng
14 Nov 2022
Contributed by Lukas
Diversity, Equity, and Inclusion (DEI) expert Lily Zheng shares how organizations can move beyond intentions to achieve actual outcomes and how all co...
Resetting to Have the Consulting Business and Life You Truly Want—with Deb Zahn
07 Nov 2022
Contributed by Lukas
Host Deb Zahn shares what she is doing for her "Great Reset" so next year can be better and less stressful than the last.
Creating a Rule-Breaking Consulting Business—with Brooke Monaghan
31 Oct 2022
Contributed by Lukas
Consultant and Coach Brooke Monaghan shares strategies for busting out of the business-as-usual way of building your consulting business, so you can h...
Crafting Effective RFP Responses for You and Your Clients—with Responses Dan Freeman
24 Oct 2022
Contributed by Lukas
Dan Freeman and I talk about tested strategies for creating Request for Proposal responses that can get you more clients or help you get your clients ...
Get More Time Off While Growing Your Consulting Business—with Ashao FreeSky
17 Oct 2022
Contributed by Lukas
Ashao FreeSky shares strategies for freeing up hours out of every week while still growing your consulting business.
Lessons After Consulting for One Year—with Zack Pike
10 Oct 2022
Contributed by Lukas
Consultant Zack Pike shares what he learned after his first year consulting, including how to prepare to become a consultant, what to do first when yo...
Answers to Common Consulting Questions—with Deb Zahn
03 Oct 2022
Contributed by Lukas
Host Deb Zahn answers four common questions about getting consulting clients, business pivots, and managing tricky client situations.
Feeling More Confident About Your Consulting Price—with Deb Zahn
26 Sep 2022
Contributed by Lukas
Host Deb Zahn talks about how to increase your confidence when telling prospective clients your price and avoid common pricing mistakes due to confide...
Helping Consulting Clients with Growth—with Heather Gould
19 Sep 2022
Contributed by Lukas
Growth expert Heather Gould shares her strategies for helping consulting clients define and achieve their growth goals as well as working with clients...
Contingencies and Choices for Consulting "What Ifs"—with Jamie Green
12 Sep 2022
Contributed by Lukas
Consultant Jamie Green shares strategies for developing contingencies and making choices while transitioning to consulting and as your consulting busi...
Enjoying Consulting More Than Being an Employee—with Elizabeth Silleck La Rue
05 Sep 2022
Contributed by Lukas
Elizabeth Silleck La Rue describes important differences between being a consultant vs an employee and shares ways to ensure you give yourself those b...
Accelerating Revenue Through Value-Oriented Selling—with Brent Keltner
29 Aug 2022
Contributed by Lukas
Author and sales expert Brent Keltner shares strategies for increasing your consulting revenue through systematically reorienting toward value for pro...
Effectively Engaging a Client's Board of Directors—with Ryan Ripperton
22 Aug 2022
Contributed by Lukas
Former non-profit leader Ryan Ripperton breaks down his strategies for working with Boards of Directors to get them on track and contributing to organ...
Building Authority to Build Your Consulting Business—with Rochelle Moulton
15 Aug 2022
Contributed by Lukas
Author and consulting expert Rochelle Moulton shares critical steps for building authority, monetizing your experience, leveraging multiple offers, an...
Winning More Consulting Business—with Bob Wiesner
08 Aug 2022
Contributed by Lukas
Author and expert Bob Wiesner shares strategies for winning more of the consulting business you should get.
Building Authority Through Effective Public Speaking—with Brenden Kumarasamy
01 Aug 2022
Contributed by Lukas
Public speaking expert Brenden Kumarasamy shares strategies for mastering public speaking to build authority in your market and get more clients.
Preparing Your Consulting Business for a Recession—with Deb Zahn
18 Jul 2022
Contributed by Lukas
Host Deb Zahn shares critical strategies for preparing for and responding to a recession or other economic crisis.
Eliminating Friction to Get More Consulting Business—with Deb Zahn
11 Jul 2022
Contributed by Lukas
Host Deb Zahn share strategies for removing friction from your process for engaging prospective clients and, by doing so, close more deals.
Improving Communication and Public Speaking Skills for Consultants—with Laurie Gilbertson
04 Jul 2022
Contributed by Lukas
Communication expert Laurie Gilbertson shares strategies for consultants to become exceptional communicators and public speakers--both critical ways o...
Mission-Oriented and Heart-Centered Consulting—with Jeffrey Ring
04 Jul 2022
Contributed by Lukas
Consultant Jeffrey Ring shares how he has focused his consulting business on doing only mission-oriented work that makes his heart sing and the skills...
How to Boost your LinkedIn Presence as a Consultant—with Emily Crookston
27 Jun 2022
Contributed by Lukas
LinkedIn expert Emily Crookston shares strategies for consultants to up their LinkedIn games and leverage it to get business.
Creating Raving Fans to Drive Business Growth—with Jon Picoult
20 Jun 2022
Contributed by Lukas
Customer experience expert and author Jon Picoult shares principles and strategies for helping your clients turn customers and employees into lifelong...
Seven Keys to Becoming and Exceptional Consultant—with Rob Berg
13 Jun 2022
Contributed by Lukas
Consultant and author Rob Berg shares key principals for developing as a consultant and doing exemplary work that brings personal and professional ful...
Helping C-Suites Excel in an Disruptive World—with Jacqueline Conway
06 Jun 2022
Contributed by Lukas
Consultant Jacqueline Conway walks through the four critical fluencies CEOs and other executive have to develop to lead effectively in a highly disrup...
The Magic of Expert Learning and Development—with Eric Girard
30 May 2022
Contributed by Lukas
Principal consultant Eric Girard shares how learning and development can help transform companies and when other consultants should bring in an expert...
Making a Fully Remote Work Life Work for You—with Ali Pruitt
23 May 2022
Contributed by Lukas
Coach Ali Pruitt talks about how to construct a fully remote work life that supports the life you want instead of causing stress and burn out.
Becoming a Next-Generation Digital Transformation Consultant—with Charlotte Fuller
16 May 2022
Contributed by Lukas
Consultant Charlotte Fuller talks about the path and necessary skills to becoming consultant who helps clients with digital transformation.
A Consulting Business Model with Sustainability and Social Impact—with Kindred Motes
09 May 2022
Contributed by Lukas
Consultant Kindred Motes shares how he is baking sustainability and social impact into his business model.
Selling Your Consulting Services to Human Beings—with Deb Zahn
02 May 2022
Contributed by Lukas
Deb Zahn shares key reasons and examples of why formulas for getting consulting clients don't work and instead why adaptive skills will get more consu...
A Promise of Environmental, Social, and Governance (ESG) Consulting—with Heather Burns
26 Apr 2022
Contributed by Lukas
ESG expert Heather Burns lays out the benefit and path for people to become successful ESG consultants.
Anatomy of a Winning Consulting Proposal—with Deb Zahn
18 Apr 2022
Contributed by Lukas
Host Deb Zahn shares how to approach and construct winning consulting proposals and answers common questions about what to do and not do in your propo...
Progressing Leads Through Your Consulting Sales Funnel—with Catherine Brown
11 Apr 2022
Contributed by Lukas
Sales expert and author Catherine Brown is back again to share her process and insights for engaging leads all the way through to them becoming consul...
Revenue Generating Activities as a Path to Profitability—with Catherine Brown
04 Apr 2022
Contributed by Lukas
Sales expert and author Catherine Brown dives into Revenue Generating Activities (RGAs) and why a deliberate focus on doing them will help you build a...
How to Get, Keep, and Delight Clients—with Josh Rubin
28 Mar 2022
Contributed by Lukas
Consultant Josh Rubin answers what he would do in various scenarios related to getting and keeping clients. He also shares his top advice to new consu...
Selling Consulting Services Without Being Salesy—with Andy Paul
21 Mar 2022
Contributed by Lukas
Author and consultant Andy Paul shares an approach to selling your consulting services more effectively and without being salesy.
Getting on Podcasts to Get Consulting Business—with Deb Zahn
14 Mar 2022
Contributed by Lukas
Host Deb Zahn shares the whys and hows of being a guest on podcasts so you can get more consulting business.
Pricing for a Profitable Consulting Business—with Ruth-Joy Connell
07 Mar 2022
Contributed by Lukas
Pricing and sales expert Ruth-Joy Connell shares the pillars that she takes consultants and consulting firms through to ensure that they price themsel...
Effective Outreach Emails to Consulting Leads and Prospective Clients—with Deb Zahn
28 Feb 2022
Contributed by Lukas
Host Deb Zahn shares strategies and techniques for sending outreach emails that get you more meetings with consulting leads and prospective clients.
A Masterclass in Addressing Scope Creep When Consulting—with Deb Zahn
21 Feb 2022
Contributed by Lukas
Host Deb Zahn walks through her go-to strategies and techniques for getting paid for all you do and staying on great terms with clients when scope cre...
Using Online Ads in Your Marketing Mix—with Chudi Anyaeche
14 Feb 2022
Contributed by Lukas
Online advertising expert Chudi Anyaeche shares how to use online ads as a marketing strategy for your consulting business and how to do it wisely to ...
Constructing a Story of Who You Are That Yields Results—with Woody Harrison
07 Feb 2022
Contributed by Lukas
Video storyteller Woody Harrison shares how he helps his clients create stories that get them the results they want. He also shares how he went from z...