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Craft to Career

The Problem Your Business Must Solve (And How to Find It)

28 Mar 2025

Description

If you're running a business—or dreaming of starting one—there's one thing that can make or break your success: solving a real problem. In this episode, I'm diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We'll talk about: Why a "nice idea" isn't enough How to figure out the actual problem you solve (hint: it might not be what you think) What happens when you get crystal clear on your audience's pain points Simple ways to test if your offer is truly meeting a need Whether you're just starting out or feeling stuck in your current offer, this episode will help you get back to the root of what makes a business thrive: solving a problem people actually care about. 🎧 Tune in and let's uncover the heart of your business together. LINKS:FloDesk – Try my email marketing platform and save 50% off your first year! Kajabi – Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link here, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership. 👉 Be sure to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show, and get great guests for you to enjoy!

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