Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line that has come to define quality N/A wine. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:SennzaFinneBlister Craft CollectiveBecome a BLISTER+ MemberNoughty WineBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:A Brief History of Noughty Wine (3:54)Champagne (11:12)The difference Between European & American Drinking Culture(14:52)Defining NA Wine (20:35)Reds (25:03)Challenges Making Sparkling White (34:57)NA State of the Union (35:46)Being the OG Brand Everyone is Chasing (42:13)New Products (47:00)Hard Work Pays Off (50:33)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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