Craft N/A Cocktails & Why They Matter More Than You Think

Craft N/A Cocktails are on the rise, but there is still much that needs to change in this space — fundamental things like what we should and shouldn’t be calling this whole category, and why that matters. Today, Jonathan Ellsworth discusses these things with our CRAFTED co-host and professional mixologist Eli Brown, who sees the real-world importance of these things every day. You’ll hear about the project Eli’s working on to create change, and you’ll learn why one of the fastest-growing whiskey companies in the world, Uncle Nearest, is so interested in the N/A space.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberRaise the Bar programCRAFTED ep 66: Eli w/ Bar 5TOPICS & TIMES:Eli’s ‘Raise The Bar’ Project (1:46)Zebra Striping & Other Consumer Behavior (7:51)Current Stats in N/A (12:09)Defining a Category By What it Isn't (16:24)Ice Cream Analogy (21:05)Inclusivity (36:37)More on Conventions & Terminology (40:03)Cocktail Creation (45:42)Uncle Nearest & Historical N/A Ties (49:51) SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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