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Created with Jon Youshaei

How Dude Perfect Built Their $5 Million Studio

17 Apr 2025

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I toured Dude Perfect's new HQ to learn how they built one of YouTube's biggest brands. Get free trial to Opus Clip: bit.ly/ClipYourVideos and get my free YT Thumbnail Hackpack: YTHackPack.com/ThumbnailJoin my Discord of 5,500 creators helping each other grow:⁠⁠⁠⁠ Discord ⁠⁠⁠⁠Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠Subscribe for more videos: ⁠⁠⁠⁠⁠⁠bit.ly/YouTubeYoushaei⁠⁠⁠(0:00) Why build a new HQ?(3:06) Design & Tech(6:25) Video Costs & Production(8:56) Trick Shot(10:39) The Idea Lab(14:56) Thumbnail Design(17:25) The $100M investment(18:32) How the dudes split their equity(23:13) Video feedback sessions(25:17) Does Tyler like being “the face of DP”?(27:25) Creating sports drinks(28:01) Editing Process(30:27) Why DP “can’t” win an Emmy(33:10) Expanding beyond videos(37:33) How DP designs their sets(40:08) Creating new video formats(43:03) Beating their own records(45:30) Different dudes, different roles(46:53) Training for trick shots(48:52) Half court shot(49:19) Little surprise

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