The MrBeast Interview: Inside His $120M Creative Process

I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/ ► Watch on YouTube► Join my newsletter⁠ for latest creator news & tips► Join my Discord of 5,000 creators helping each other growApply to MrBeast’s Amazon show ⁠here⁠(0:00) MrBeast’s Thumbnail Studio & Process(2:41) MrBeast’s Secret Project Announcement(4:52) How Jimmy Finds Video Ideas Using Outliers(7:51) Copy & Paste vs Copy With Taste(9:30 Using Outliers To Find Video Ideas (Cont.)(12:39) Analyzing MrBeast’s Last 50 Uploads(14:52) Adding ‘Story’ To A MrBeast Video(16:53) The Reality of Filming With 300 Cameras(20:07) How Jimmy A/B Tests Thumbnails(22:22) Brainstorming Videos With ViewStats(30:21) Roasting MrBeast’s Old Thumbnails(32:42) Choosing Ideas with “Interest Market Cap”(35:10) Going Beyond the Views & Budget(39:19) How Much Does a MrBeast Short Cost?(40:15) Reality of Filming a $100M Amazon Show(45:23) What Does A Shoot Day For Jimmy Look Like?(46:38) Chandler Says Hi(47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.)(48:01) MrBeast’s Mental Health(51:20) How MrBeast Shoots Thumbnails(55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island(57:44) Updates On Feastables (1:01:42) Income Pie Chart: Brand Deals, Feastables, etc(1:05:47) Advice to Creators Launching Products(1:09:49) Improving Past Videos(1:15:23) How to be in MrBeast's Next Video(1:18:16) How Jimmy is Using AI(1:19:57) Becoming YT's Most Subscribed Creator(1:23:32) Having a Family

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