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Created with Jon Youshaei

Why Mark Rober & MrBeast Hired These YouTubers (Sticks Interview)

15 Oct 2025

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I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/YoushaeiGet our free YT Hack Pack with our best tips, tools & templates: ⁠https://www.YTHackPack.comJoin our Discord of 6,500 creators helping each other grow: ⁠⁠Discord  ⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠https://created.news⁠Subscribe for more videos: ⁠https://tr.ee/YoushaeiYT00:00 First Viral Videos, Lessons & Breakthroughs7:37 Risking It All for Airrack12:20 Surprising Ryan Trahan in 1 Week21:34 Negotiating with Mark Rober33:04 Sticks Breaks Down Their Packaging39:58 The Turning Point: Creator Commercials44:56 Breakdown of Joyride Commercial47:26 Filmmaking on YouTube51:36 How Sticks Made Videos with Mark Rober1:01:24 Leaving Mark Rober1:05:50 Making the MrBeast Movie1:19:45 Filmmaking Tips for YouTube1:34:08 Building The Sticks Team1:35:24 How Sticks Makes Money1:36:55 Making the Feastables Movie1:41:16 Closing Thoughts

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