Why YouTube's Biggest Channel Sold for $0 (Smosh Interview)

I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years.In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo’s 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment).Chapters00:00 - 00:57 Who Is Smosh?00:57 - 01:42 Presented By HubSpot01:42 - 02:20 The Untold Story of Smosh 02:20 - 10:55 Why Smosh Sold Its Channel...And What They Got10:55 - 19:07 Growing A Creator Business19:07 - 28:31 Creative Frustration & Breakthrough28:31 - 35:47 Why Anthony Left Smosh...But Ian Stayed35:47 - 39:40 Rules for Working With Best Friends39:40 - 48:53 Anthony's Solo Creator Career48:53 - 52:18 Ian Re-defines Smosh 52:18 - 52:52 HubSpot Presents: Finding Founders52:52 - 56:35 How Smosh Nearly Ended56:35 - 1:05:55 Finding Smosh A New Home1:05:55 -  1:08:34 Ian & Anthony's Secret Meetings1:08:34 - 1:22:09 Buying Back Smosh1:22:09 - 1:32:38 How Big Is Smosh Today? 1:32:38 - 1:41:34 Economics Of Smosh & Memberships 1:41:34 - 1:45:11 Creating Sustainable Content1:45:11 - 1:49:56 Smosh’s Production Process1:49:56 - 1:55:35 Sketch Writing Process1:55:35 - 2:02:19 Adapting To The Algorithm2:02:19 - 2:09:17 What’s Next For Smosh?Subscribe to my newsletter: https://created.news/Join my Discord community: https://created.club/Follow me on: ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram

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