#514 Why the Best Networkers Don’t “Network” (And What They Do Instead) with Scott MacGregor, Founder of the Outlier Project
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Who is Scott MacGregor and what is his background?
Heather, I could not be more excited for this. I've been looking forward to it all day. You know, I absolutely love you to pieces and I hold you in the absolute highest regard. You are one of the best podcasters on the planet.
Oh my gosh, thank you so much. That means so much knowing the network of podcasters that you have that you're close to. That means a lot coming from you. All right, so let's go backwards first before we move forward. Let's tell them a little bit about your backstory and your come up.
Yeah, you know, I grew up relatively poor in an affluent town. So I stuck out like a sore thumb because economically, you know, we were very, very different from everybody else. So, you know, as a kid, I was just trying to figure out the world and the world when you're a kid is the town you live in. Like, it really doesn't extend much beyond that. And and I was just trying to figure out why were my experiences so different from my peers? and so that spur i think really spawned kind of a lifelong curiosity so i thought it was because of my circumstances but i'm 57 now and i will tell you i'm as curious at 57 as i was when i was seven So part of my journey has just been that trying to satiate that curiosity.
And I recognized early on in life that I was an outlier. I didn't call it that, but I knew very early on as a kid, I knew I thought differently about things than my peers. But when you're a kid and you think differently about stuff, Heather, you just think you're weird. Like, I wasn't celebrating it. I'm like, there's something wrong with me because I do not think the way that everyone else thinks. And then later on in life, especially when I got into business, I was hitting levels of success that my peers were not. And I really stepped back and I'm like, why is this happening for me? I wasn't more connected. I didn't have more money. I wasn't better looking. I didn't have anything that I saw as a distinct advantage, but I pretty quickly realized that That by being a contrarian, by always, when everyone was going left, I just intuitively wanted to go right. And by taking that path less traveled, that's where the pot of gold is in life. So I have leaned into that heavily, always in my career, but even more so now as an entrepreneur.
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Chapters
8 chapters
1
Who is Scott MacGregor and what is his background?
1:53–9:00
2
How did Scott build his successful businesses by going against the norm?
9:00–12:25
3
What inspired Scott to start the Outlier Project and Outlier Magazine?
12:25–16:50
4
What is the Standing O book series and how does it connect to the community?
16:50–24:18
5
What does 'living into the answers' mean and how does it apply to entrepreneurship?
24:18–41:06
6
How does Scott define networking differently and why does he focus on friendships?
41:06–46:45
7
What are Scott’s practical tips for building genuine relationships on platforms like LinkedIn?
46:45–51:40
8
How did Heather and Scott’s friendship begin and what does it teach about networking?
51:40–56:39
Speakers
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