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Creative Characters

From Biden to Harris: rebranding at lightning speed with Shar Biggers.

05 Mar 2025

Description

In this episode of Creative Characters, we dive into the whirlwind world of political design with Shar Biggers, the creative mind behind some of the most memorable campaign visuals in recent US politics. Join us as we chat about Shar's unexpected journey into political campaign branding, from designing Hillary Clinton's 2016 presidential run to her most recent role as Deputy Creative Director for the Harris-Walz campaign. Shar takes us inside last-minute logo sprints, the art of balancing bold typography with the complexities of a major presidential campaign, and how these experiences have changed her as a creative. Check out the case study for Shar's work on the Harris-Walz campaign at saleah.agency/harris-walz/  You can find blog posts for this and all our past episodes at monotype.com/podcast

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